Advertising, Associated Press, Broadcasting, Business Development, Canvassing, Cold Calling Skills, Communication Skills, Computer Music and Audio, Content Delivery/Distribution, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Retention/Renewal, Customer Support/Service, Entertainment and Media, Field Sales, Interpersonal Skills, Lead Generation, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Software, Media Sales, Meet Sales Quota, Metrics, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multimedia, Multiplatform/Cross-Platform, Music, Needs Assessment, Negotiation Skills, Online Advertising, Online Marketing, Organizational Skills, Podcasting, Post-Sales, Presentation/Verbal Skills, Problem Solving Skills, Proposal Writing, Qualitative Research, Radio Operation, Resolve Customer Issues, Sales, Sales Closing Skills, Sales Communications, Sales Management, Sales Pipeline, Sales Presentation, Sales Prospecting, Sports, Sports Reporting, Streaming Technology, Team Player, Top Sales Rep
Company Overview
CUMULUS | Myrtle Beach, SC The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages.
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Position Overview
Cumulus Media | Myrtle Beach, SC has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration.
The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management.
Key Responsibilities & Qualifications
Key Responsibilities:
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
- Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
- Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
- Deliver exceptional customer service
- Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus' station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Qualifications:
- 1-2 years Media Sales background and experience preferred
- Bachelor's degree in business, Marketing, or related field preferred
- Proficient in Microsoft Office 365, CRM tools and business networking platforms
- Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook
- Must be highly proficient using online meeting tools; MS Teams and Zoom
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Recognized top sales performer with a track record of over-achieving sales goals
- Consistently a Top Performer in closing New Business
- Digitally savvy with a clear understanding of digital advertising and how to sell it
- Marketing expertise a plus
- Ability to perform independently in a fast-paced, hyper-competitive sales environment
- Excellent interpersonal/communication skills; outgoing, sociable, and charismatic - you pride yourself on being able to strike up a conversation with anyone
Pay Range
USD $3,000.00 - USD $5,000.00 /Mo.
Pay Range
The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions
What We Offer
- Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
- Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).