Multimedia/Digital Communications & Web Specialist

Multimedia/Digital Communications & Web Specialist

The City of Everett is accepting applications on an open/competitive basis for one (1) appointive position for a Multimedia/Digital Communications & Web Specialist.

Working for City government is personally rewarding for those looking to make an impact at the community level. As an employer, we advocate for employee professional growth and value work-life balance.

The City of Everett is proud to be an Equal Opportunity Employer, and our goal is to recruit and hire capable and engaged job candidates from a wide range of backgrounds. We are committed to creating and supporting an inclusive and welcoming environment for all employees.

The City provides excellent benefits, including medical, dental, vision, a retirement pension through Washington State Department of Retirement Systems, and basic life insurance plans. Employees will also accrue vacation, sick, and holidays throughout the calendar year. As a part of our commitment to supporting work-life balance, all newly hired Appointive personnel receive five days (40 hours) of vacation leave upon hire and accrue an additional 14 days (112 hours) in their first year of service.

About the Job:

Under the direction of the Communications Director or their designee, employees in this classification perform professional and technical functions in support of the City of Everett's multimedia and digital communications efforts.

Primary responsibilities include:

• Coordinate and implement the planning and development of the City's website design, technology infrastructure, and content changes.
• Manage front-end content and design and back-end administration within the content management system. Ensure content aligns with City branding and style standard.

• Suggest where and how to incorporate new or redesigned multimedia elements into the City's communications to attract users and improve the user experience.
• Ensure all content adheres to the City's ADA accessibility plan and ensure digital content meets established accessibility standards and guidance. Conduct an accessibility review of the website and digital content to ensure it aligns with regulatory standards.

• Provide onboarding, training, and ongoing collaborative support for departmental web managers, including guidance on website publishing standards, accessibility requirements, and effective use of the City's content management.
• Develop and produce publications and other printed materials, graphic design, photography, and video content to support communication and public engagement.

Illustrative Examples of Work:

Website Maintenance and Management

• Manage the City's website including both front-end content presentation and back-end administration within the content management system; update pages, manage navigation and site structure, and publish web content.
• Coordinate and support implementation of the City's ADA web accessibility plan, including monitoring website content for accessibility compliance and assisting departmental web managers in meeting accessibility standards for web pages, documents, and multimedia content.
• Provide guidance and design expertise on look, feel, and navigation of websites; develop visuals for City websites and other City needs, or coordinate with internal or external resources to create visuals.
• Collaborate with Communications and IT staff to support website functionality, improvements, and accessibility enhancements.
• Provide guidance to departments on best practices for visual content, digital publishing, and accessible web content

Multimedia/Digital Communications

• Partner with departments to develop graphic design elements and publications supporting City communications and outreach.
• Partner with Communications and IT staff to coordinate back up staffing availability and assignments. Develop video content including streaming City meetings.
• Develop photographic, short-form video, streaming, and other digital communications projects needed by the City.
• Ensure visual and digital communications materials align with the City's established brand standards.
• Maintain organized media libraries for photography, graphics, and video assets used in City communications.

Communications Support

• Provide support for social media content creation, planning and posting social content and campaigns
• Review materials to ensure consistency in branding and message.
• Perform related work and special projects as assigned.

Knowledge, Skills & Abilities:

The following knowledge, skills and abilities are essential and critical to successful performance in this position:

Knowledge of :

• Website content management systems and web publishing practices. Familiarity with CivicPlus or other hosted CMS products is a plus
• Web accessibility standards and guidelines (WCAG) and ADA compliance for digital content
• Online content standards, digital communications tools, and multimedia publishing platforms
• Social media content development practices
• Design principles and publishing software, including InDesign, Photoshop, and Illustrator, needed to develop compelling and effective publications.

Skills and Ability to:

• Understand the many components that go into building a website and how best to plan for, develop and implement what's needed to achieve the best results
• Manage website content and structure using a content management system (CMS)
• Plan, organize, and collaborate with others in the implementation of multimedia and digital projects
• Complete photography and video editing tasks and projects for digital platforms
• Develop creative visual content using professional design software, such as Adobe Creative Suite, as well as Canva
• Demonstrate strong interpersonal skills, including a positive customer service orientation, for interacting with both internal and external contacts
• Conduct and/or attend public meetings/hearings before or after business hours.
• Show good judgement when navigating practices and policies and selecting new methods or techniques for obtaining results
• Learn new digital platforms quickly
• Write and communicate well
• Work effectively with interruptions.
• Meet schedules and timelines.
• Learn and adjust to rapidly changing priorities.
• Establish and maintain cooperative and effective working relationships with co-workers, supervisors, other city staff, and the public.
• Maintain a work environment free of discrimination, harassment, and retaliation.
• Support diversity and multi-cultural understanding in the workplace.

EDUCATION AND EXPERIENCE REQUIREMENTS

A combination of education and related experience may substitute for education requirements.

• Bachelor's degree in communications, public or business administration, marketing, digital media or a related field And
• Four (4) years of professional level experience in video production, website management, graphic design or related field.

PREFERRED EXPERIENCE

• Managing a city or government website
• Coordinating or creating multimedia content for a public sector or non-profit organization.

PHYSICAL DEMANDS/WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Work is performed primarily in an office environment under pressure and requires the ability to quickly adjust to changing priorities and demands.
• While performing the duties of this job, the employee is frequently required to sit, use a keyboard and/or telephone.
• Travel by various modes of private and commercial transportation within the region may be required.
• Fieldwork may be required.
• Attending evening and weekend meetings of public, community and/or governmental agencies may be required on an occasional basis.

Recruitment Process:

All interested applicants are required to submit the following:

1. The standard City of Everett online employment application
2. A résumé (not to exceed two pages).
3. A cover letter clearly detailing applicant's relevant work experience and training.

Candidates will be contacted throughout this process via email and should periodically check their spam folders for messages filtered by their email providers. Candidates will be asked to provide samples of work later within the interview process.

Procedures/Deadline

• Application materials may be accessed via
• Completed applications must be submitted through the City's online application system.
• INCOMPLETE, FAXED, OR EMAILED APPLICATIONS WILL NOT BE ACCEPTED.