The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
• Establishes credible relationships with the local business community. • Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns. • Makes sales calls on prospective clients to develop new accounts. • Implements strategies to consistently grow and exceed revenue goals. • Prepares/Presents sales presentations to clients and prospects. • Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible. • Provides clients with information regarding rates for advertising placement across all media. • Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic. • Performs other duties as assigned.
Qualifications:
• A strong track record of meeting or exceeding monthly and quarterly sales targets • Marketing and/or equivalent related experience • Successful experience in outside sales preferred • Knowledge of industry trends and competitive landscape. • Understanding of digital marketing strategies and advertising platform • Professional appearance and demeanor are essential • Excellent communication and negotiation skills. • Self-motivated, goal-oriented, and a strong team player. • Must have ability to work with minimum supervision and ability to multi-task • Must have proven customer service, problem solving and analytical skills • Must be detail-oriented • A professional telephone manner is essential • Must have proficiency in MS Word, Excel, PowerPoint and the Internet • Proficiency with CRM software and Microsoft Office Suite