In this role, you will serve as a Multimedia Sales Executive within our advertising team. The sales executive is responsible for selling multimedia advertising into Aiken Communication's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.
Responsibilities:
Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings
Serve as an outside seller by conducting need analyses, presenting in-person sales proposals, and holding regular client meetings to drive revenue growth
Collaborate with clients to develop recruitment advertising strategies, leveraging multiple platforms, such as online job boards, social media, print media, and targeted digital campaigns.
Focus will be on acquisition of new business and/or long-term contracts
Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities
Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
Growing number of active accounts within the assigned territory or client list
Increase financial investment per client over a period of time
Generate and follow-up on sales leads; identify key decision makers
Create multimedia advertising proposals for prospective customers as needed
Collaborate with product specialists in presenting needs-based solutions to clients
Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
Track all prospecting efforts and sales in Hubspot CRM tool
Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives
Attend staff and sales team meetings as required
Represent Aiken Communications and The Post and Courier at company events or at community events and/or networking opportunities as needed
Perform other duties as requested by management
Requirements:
Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
1-2 years' experience in sales, preferably in recruitment advertising, digital media, or a related field
Dependable transportation and a valid South Carolina driver's license and proof of insurance.
Strong understanding of digital advertising, recruitment strategies, and the talent acquisition landscape. Proven track record of excellence in sales/sales support
Knowledge, Skills and Abilities:
Strong and persuasive verbal and written communication skills
Strong ability to handle objections and negotiate effectively
Proven adaptability in dynamic, fast-paced environments
Excellent time management and organizational skills
Strong presentation skills, interpersonal, problem solving and customer service skills also required
Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
Physical Requirements: Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).