National Director, Sales and Marketing (CFNA)

Company Overview

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.

Job Category

Sales, Marketing & Product Management

Position Summary

Strategically lead and direct all sales and marketing activities across the organization's payment and credit card products and services, including identifying opportunities to expand existing markets, deepen customer and dealer engagement, optimize sales channels, manage sales and marketing budgets, project revenue and growth potential, identify technology and marketing tools, conduct market research and branding studies, and build and oversee the company's national sales and marketing teams.

Responsible for driving profitable growth of CFNA through integrated sales and marketing plans with various Bridgestone Americas lines of business, highlighted by achievement of CFNA application, sales, activation, retention, and engagement objectives for BSRO company-owned stores (~2,200 stores; $1.1B in sales volume), BATO Independent Tire Dealers and Private Label Merchants (~6,000 stores; $250MM in sales volume), and emerging Mobility Solutions business segments. Combined responsibility for the strategic leadership of $1.2B in sales volumes, a $4-5 million sales and marketing budget, and contributing to over $100 million in operating profit from CFNA to Bridgestone annually.

Responsibilities

In this role, your primary responsibilities will include:

• Operating with a general manager mindset - Develops and executes comprehensive sales & marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Insights Development - developing the learning plan and conducting necessary research to identify new insights.
• Strategy - translating insights into action to strengthen sales execution, expand market reach, improve customer and dealer engagement, and support high-impact marketing programs that drive profitable growth for the enterprise.
• Marketing excellence - development best in class marketing talent, to produce best in class marketing executions to support business growth. Expertise in increasing product and brand awareness and creating an optimal mix of product and promotional channels.
• Step change digital strategy development and execution to accelerate our business growth.
• Partnering across CFNA and Bridgestone Americas to align sales strategies, marketing programs, channel priorities, and customer engagement initiatives that accelerate business growth.
• Customer and dealer engagement/partnership to develop profitable joint business plans.
• Coaching and development of the team's sales and marketing staff.
• Development of engagement strategy at key trade related events and activities (e.g. trade shows, industry events) that help to elevate the brand position in market.
• Establishes and maintains relationships with industry influencers.
• Managing all related expense budgets, and P&L contribution lines for CFNA.
• Provides leadership for outside agencies on ongoing promotional campaign development and execution.
• Serves as a member of the executive Lead Team for CFNA

Supervisory Responsibilities:

• Manages highly engaged sales and marketing teams across related business disciplines. Span of control will be 3-5 direct reports, and a team of 20 employees.
• Responsible for the overall direction, coordination, and evaluation of all teams on a national basis.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Additional responsibilities include interviewing, hiring, and coaching and career development; planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems

Minimum Qualifications

• Bachelor's degree in marketing, business administration, strategy, sales management, or related field required; MBA or master's degree in related field preferred.
• Must have at least 12 years of sales and marketing experience, ideally as senior-level executive on a national scale with 7+ years of large cross-functional team management experience
• Payments industry experience a plus, particularly in credit cards, consumer lending, or related financial services environments with significant sales and marketing responsibilities.
• Ideal candidate will couple strong managerial skill with detail-oriented research ability. Will need to work well in a fast-paced, energetic environment while striving to meet high goals.
• A Team player with strong leadership skills, who has demonstrated leadership and mentoring skills to develop talent.
• Multifunctional experience commensurate with high-impact general management skills, including P&L management responsibilities.
• Experience leading sales and marketing in a digital world.

Minimum Qualifications

• Bachelor's degree; 10+ years of relevant experience including 7+ years management or leadership experience or master's degree; 8+ years of relevant experience including 5-7 years management or leadership experience.

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they feel safe bringing their chosen version of themselves to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• An effective and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider all individuals for employment based on their unique merit and without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.