National Foodservice Sales Manager

Description

Key Responsibilities

• Lead the strategic direction and financial performance of the Foodservice business while driving sustainable, profitable growth. 
• Own the Foodservice P&L and deliver annual revenue, profit, and market share objectives. 
• Develop and execute the long-term Foodservice growth strategy across commercial and non-commercial channels. 
• Identify new market opportunities, customer segments, and strategic partnerships that accelerate growth. 
• Develop annual business plans, forecasting, and budget recommendations. 

• Build and strengthen customer partnerships that expand distribution, accelerate market penetration, and deliver long-term value. 
• Lead national customer strategy across foodservice distributors, operators, ingredient accounts, and strategic channel partners. 
• Develop and manage relationships with key distributor and re-distributor partners, national accounts, contract feeders, and GPOs. 
• Lead negotiations and strategic planning with customers and broker partners. 
• Drive execution of promotional programs, category initiatives, and customer growth plans. 
• Represent Bob's Red Mill at industry conferences, customer meetings, and national trade events. 

• Drive growth across non-commercial segments (contracted and independent) by leveraging deep expertise in contract management, GPO’s and strategic channel partnerships. 
• Lead strategy and growth across Healthcare, Higher Education, Business & Industry, Hospitality, and other non-commercial segments. 
• Develop strategies leveraging Group Purchasing Organizations (GPOs), contract management organizations, and distributor partnerships. 
• Identify opportunities to expand penetration within contracted operator networks. 

• Build, develop, and inspire a high-performing sales organization through coaching, accountability, and a culture of continuous growth. 
• Build, coach, mentor, and develop a high-performing Foodservice sales organization. 
• Establish clear goals, performance expectations, and development plans for direct reports. 
• Conduct regular coaching, succession planning, and talent reviews. 
• Foster a culture of accountability, collaboration, continuous improvement, and customer focus. 
• Recruit, retain, and develop top sales talent. 

• Champion a partnership-first broker philosophy that moves beyond traditional broker management – building trusted relationships grounded in transparency, shared ownership, strategic planning, and a collective commitment to winning in the marketplace. 
• Establish clear performance expectations, KPIs, and regular business reviews 
• Coach and develop broker partners to strengthen market execution and accelerate growth. 
• Partner with brokers to identify new distribution, operator, and channel opportunities. 
• Optimize broker coverage, resource allocation, and territory effectiveness. 
• Foster a culture of open communication, shared accountability, and continuous improvement. 
• Evaluate broker performance and implement changes to maximize business results. 

• Serve as the commercial voice of Foodservice, aligning internal teams around customer needs, growth priorities, and flawless execution. 
• Partner closely with Marketing, Demand Planning, Finance, Operations, Customer Service, and Product Development. 
• Translate market insights into product innovation opportunities. 
• Champion customer needs internally while balancing operational priorities. 

• Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner. 
• Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs). 
• Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.  
• Performs other duties and tasks as assigned. 

• This position directly oversees the Foodservice Sales team of 2-3 employees 
• This position reports to the Director of Special Channels Sales 

Skills, Knowledge and Expertise

• Ability to work independently and in collaboration with others.  
• Ability to work effectively with a team using direct communication, respect, creativity, and emotional intelligence.  
• Effective customer service skills to assist clients, customers, and team members.  
• Skilled in effectively motivating others.  
• Possesses effective communication skills, both verbal and written.  
• Ability to utilize data to create compelling selling stories that support key brand initiatives 
• Ability to make presentations to executive management, department managers, supervisors, and staff.  
• Capable of tailoring communication style and content to reflect the audience and provide clear, concise information.  
• Effective communication skills to collaborate with internal and external stakeholders.  
• Effective problem-solving skills.  
• Skilled in analyzing and interpreting data to provide actionable insights.  
• Effective time management skills.  
• Skilled in interactive negotiation.  
• Ability to travel frequently within a large geographic area.  
• In-depth knowledge of foodservice marketing, sales, and best practices.  
• Skilled in using Microsoft 365, including Word, Excel, PowerPoint, and Outlook.  
• Ability to use advanced Excel functions, including but not limited to formulas, pivot tables, and graphs.  
• Ability to read, understand, and communicate information in English.  
• Demonstrates Respect, Teamwork, Accountability, and Determination. 
• Ability to work in an environment where exposure to potential food allergens is or may be present.  

• 6+ years of progressive foodservice sales leadership experience; AND 
• 3 or more years leading teams and developing sales talent; AND 
• 3 or more years managing foodservice distributors, brokers, and national accounts, AND 
• Experience with Group Purchasing Organizations (GPOs), contract management, and non-commercial foodservice; OR 
• A bachelor's degree in business administration, marketing, or a related field; OR  
• Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks. 

• Food manufacturing experience 
• Better-for-you, natural, or health-focused brand experience 
• Experience leading both U.S. and Canadian business.  

• Position requires the ability to sit for up to approximately 2 hours at a time with extensive data entry and computer keyboard usage.  
• May be required to lift items weighing up to 25 pounds.  

• The primary work environment for this position is within an at-home office setting. There are no adverse conditions associated with this position.  
• Frequent business travel required (Approx. 40%-60%) 
• Employees will be exposed to common food allergens.  

Benefits

• Medical, Dental, and Vision Insurance 
• 401k
• Profit Sharing Program
• Employee Stock Ownership Program (ESOP) 
• Paid Holidays & Vacation 
• Employee Assistance Program – counseling, legal issue support, financial guidance, and more. 
• Tuition Reimbursement 
• Childcare Discounts 
• And MORE!