National Sales Manager

As the National Sales Manager for Bernafon, representing our innovative hearing portfolio, you will play a pivotal role in expanding our commercial footprint across the United States. This position is responsible for directing all aspects of national sales to exceed unit and revenue KPI targets within the Sam’s Club Hearing Center channel, specifically driven through the Nations Benefits.

The National Sales Manager will directly lead, coach, and manage a national team of Account Managers and their engagement with Sam’s Club Hearing Centers. Beyond team leadership, the individual serves as the primary face of the brand to cement strategic alignments with Nations Hearing regional/HQ staff and Sam’s Club and regional stakeholders to optimize referred patient traffic, elevate compliance, and build long-term volume commitments.

About Bernafon

As a prominent member of the Demant family since 1994, Bernafon has been a pioneer in high-performance hearing solutions since 1946. Originating in Bern, Switzerland, Bernafon is globally renowned for great engineering, pristine sound quality, and historic industry milestones—including pioneering the world's first digitally programmable hearing system. Driven by its core philosophy, "The Sound Experience," Bernafon empowers hearing care professionals with best solutions, intuitive fitting software, and best experience to deliver clear sound that fits each unique patient’s lifestyle.

• Sales Leadership, Team Management & Coaching
  • Strategic Team Direction: Lead, motivate, and direct a high performing field sales team of Key Account Managers across nationwide territories to exceed overall corporate sales targets.
  • Sales Excellence Implementation: Implement, monitor, and coach the Demant Sales Excellence model (AIM) during field co-travel to overachieve company objectives and accelerate talent development.
  • Field Supervision & Shadowing: Provide structural field supervision through systematic team call monitoring, co-travel observations, performance appraisals, and structured KPI evaluations.
  • Onboarding & Retention: Ensure highly effective hiring, orientation, continuous audiological training, and professional retention of regional territory staff.
• High-Level Relationship Account Management
  • Nations Hearing Alignment: Act as the primary executive contact reinforcing key accounts, initiating partnership projects, and aligning regional strategies with Nations Hearing corporate and field management teams.
  • Sam’s Club Partnership: Adhere to and navigate communication and interaction directives from Sam’s Club teams to protect and grow brand placement within the warehouse ecosystem.
  • Cross-Functional Relationship Building: Maintain relationships with Nations leadership and trainers and Sam’s Club warehouse personnel to smoothly integrate Bernafon technology into localized operations.
• Operational Strategy, Analytics & Product Execution
  • KPI & Trend Analysis: Analyze complex customer sales KPIs, volume variations, and regional insights to define future sales strategies, resource allocations, and management frameworks.
  • Forecasting & Demand Planning: Prepare detailed monthly, quarterly, and annual sales forecasts while coordinating with supply chain partners to balance inventory projections and channel distribution.
  • Product Launch Execution: Manage the seamless introduction and market launch of new Bernafon product generations, fitting software versions, and clinical tools within the channel.
  • Market Intelligence: Proactively identify shifts in competitive presence and macroeconomic factors to modify tactics defensively.
• Corporate Collaboration & Administration
  • Internal Stakeholder Sync: Establish deep, collaborative ties with internal Marketing, Customer Experience, Learning & Development, Operations, and Finance teams to synthesize sales toolkits and educational workflows.
  • Meeting Planning: Design and execute high-impact national and regional sales meetings, product training summits, and continuing education forums.
  • Executive Reporting: Deliver regular, data-driven sales performance updates, territory pipeline summaries, and revenue growth projections directly to the Channel Owner.

• Bachelor’s Degree required. MA/MBA preferred. Hearing healthcare degree (Audiology, Speech, Language Pathology or HIS certification a plus)
• Minimum of eight (8) years progressive, successful commercial leadership experience in the hearing care industry or medical device sector, including a proven track record of direct team leadership or regional management required.
• Exceptional mastery of standard commercial practices, retail data analytics, CRM management (Salesforce), lead-generation dynamics, and B2B medical forecasting.
• Comprehensive audiological and product landscape familiarity with a strong grasp of the patient facilitation lifecycle.

This position requires frequent travel, approximately 60%, including multi-day overnight stays for national events, corporate meetings, co-travel as well as international travel. The preferred candidate location would be in New Jersey, else frequent travel to our US Headquarters in Somerset, NJ to be expected. 

The pay for this position is expected to be from $120,000 and $130,000 + commission; however, while the salary range is effective as of the date of this posting, fluctuations in the job market may necessitate adjustments to pay ranges. Further, final pay determinations will depend on various factors, including but not limited to experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, such as bonus, commissions, or discretionary awards in addition to a full range of medical, financial, and/or other benefits (listed below)

• Paid time off and company holidays
• Medical, Dental, Vision
  • HSA/FSA options
• TeleHealth options
• 401k with company match
• Employee and family hearing aid discount program