National Sales Manager

The National Sales Manager – Industrial Manufacturing Equipment is responsible for driving revenue growth across the U.S. by selling capital and engineered equipment solutions into manufacturing environments. This role leads national sales activities, develops key account strategies, and builds long-term relationships with plant, engineering, and procurement stakeholders.

Key Responsibilities

• Develop and execute a national sales strategy to achieve annual order, revenue, and margin targets for industrial manufacturing equipment.
• Identify, qualify, and close new business with manufacturers, OEMs, and integrators; expand share of wallet within existing national and regional accounts.
• Build and maintain strategic relationships with decision-makers (plant managers, maintenance managers, engineering leaders, procurement).
• Lead the sales cycle from prospecting through proposal, technical presentation, quotation, and contract negotiation.
• Collaborate with application engineering and product teams to develop solutions, system configurations, and ROI/total cost of ownership proposals.
• Prepare accurate sales forecasts, pipeline reports, and account plans; regularly report performance, wins/losses, and market insights to leadership.
• Monitor competitor activity, pricing, and industry trends to refine positioning and identify new market opportunities (segments, applications, channels).
• Support and coach regional sales reps, manufacturers’ reps, and channel partners to execute the national go‑to‑market plan.
• Represent the company at trade shows, industry events, and customer demonstrations.
• Ensure a high level of customer satisfaction by following through on issues, coordinating with service/operations, and maintaining strong post-sale relationships.

Qualifications

• Bachelor’s degree in business, engineering, marketing, or related field; equivalent industrial sales experience considered.
• 5+ years of B2B sales experience, with at least 3 years selling industrial or manufacturing equipment, systems, or capital machinery.
• Proven track record of meeting or exceeding annual sales targets in a national or multi‑state territory.
• Experience selling into manufacturing environments (discrete, process, OEM) with comfort around technical concepts (mechanical, electrical, automation).
• Strong negotiation, presentation, and closing skills with executive and plant-level stakeholders.
• Excellent planning and organizational skills; able to manage a complex pipeline and multiple large accounts.
• Proficiency with CRM systems and Microsoft Office (or similar tools) for pipeline management, forecasting, and reporting.
• Willingness to travel nationally 40–60% of the time to visit customers, support reps, and attend events.

  Performance Metrics

  • Annual revenue and margin attainment vs. plan.
  • New account acquisitions and growth within strategic/national accounts.
  • Forecast accuracy, opportunity conversion rates, and pipeline health.
  • Customer satisfaction and retention across key accounts.

    Compensation – Base + Commission

    Base salary commensurate with experience, plus commission plan with on-target earnings $80,000 to 150,000+ for hitting quota.

Benefits

• Medical, dental, and vision insurance with company contribution.
• 401(k) or retirement plan withyplicall company match.
• Paid time off, including vacation, sick time, and company holidays.
• Company car, vehicle allowance, or mileage reimbursement for client travel (depending on final plan).
• Expense reimbursement for travel, lodging, and client entertainment.
• Life and disability insurance coverage.
• Phone, laptop, and necessary sales tools/CRM access provided.
• Professional development opportunities, including product training, sales training, and industry conferences

Related Job Titles:  National Sales Manager – Industrial Equipment, National Account Manager – Manufacturing Solutions. National Business Development Manager – Capital Equipment, National Sales Engineer – Factory Automation

If you would like to learn more about additional opportunities, contact David McKnight directly by phone at 608-514-9815. Resumes may confidentially be sent to David.Mcknight@gogpac.com

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.