The National Sales Manager will lead and scale wholesale and strategic sales efforts across the U.S. for a growing apparel and headwear brand. This role is responsible for driving revenue growth, managing key accounts, developing sales strategies, and leading a network of internal and external sales resources. The ideal candidate brings deep experience in the apparel industry, strong relationships across key channels, and a proven ability to execute at both a strategic and tactical level.
- Full Time
- Remote - US Based
What You’ll be Doing
Sales Strategy & Execution
- Develop and execute a national go-to-market sales strategy to achieve revenue and margin targets
- Identify and prioritize growth opportunities across channels (specialty retail, big box, e-commerce, distilleries, wineries, lifestyle accounts, etc.)
- Establish annual sales plans, forecasts, and KPIs
Account Management & Business Development
- Build and maintain relationships with key national and regional accounts
- Negotiate pricing, terms, and promotional strategies with major customers
- Identify, prospect, and onboard new accounts aligned with brand positioning
Channel Leadership
- Oversee multiple sales channels including wholesale, distributor/rep groups, and strategic partnerships
- Optimize go-to-market strategies by channel, ensuring consistency in brand presentation and product assortment
Team Leadership & Management
- Lead, coach, and develop internal sales team members and independent rep agencies
- Set clear performance expectations and hold team accountable to targets
- Partner with HR and leadership on hiring, onboarding, and performance management
Cross-Functional Collaboration
- Work closely with marketing, product, and operations teams to align on product launches, inventory planning, and promotional initiatives
- Provide market feedback to inform product development and merchandising strategies
Forecasting & Reporting
- Own sales forecasting, pipeline management, and reporting cadence
- Analyze sales performance, customer trends, and market data to drive decision-making
What We Need
- 7–10+ years of sales experience in apparel, headwear, or related consumer goods
- Proven track record of achieving or exceeding national sales targets
- Strong network of relationships within key retail channels
- Experience managing independent sales reps and/or agencies
- Excellent negotiation, communication, and presentation skills
- Highly analytical with experience in forecasting and sales planning
- Ability to travel as needed (30–50%)
Preferred Experience
- Background in premium or lifestyle apparel brands
- Experience in golf, outdoor, or specialty retail channels
- Familiarity with ERP/CRM systems and sales analytics tools
Key Competencies
- Strategic thinking with strong execution focus
- Leadership and team development
- Relationship-building and influence
- Results-driven with a growth mindset
- Strong business acumen and financial understanding
Compensation & Benefits
- Competitive base salary + performance-based bonus
- 401(k) with company match
- Health care (medical, dental, vision)
- Employee Assistance Program
- PTO (vacation, personal days, and 9 company holidays)
- Opportunities for continuing education and professional growth
- Employee product discounts
- Free hats
- Travel and expense reimbursement
Key Competencies (Lominger)
- Drive for Results – Consistently delivers on revenue targets and pushes self and team to exceed goals
- Strategic Agility – Sees ahead clearly, anticipates future consequences, and develops effective strategies
- Customer Focus – Builds strong customer relationships and delivers customer-centric solutions
- Managing and Measuring Work – Establishes clear goals, monitors progress, and drives accountability across teams and reps
- Negotiating – Effectively settles differences and secures favorable outcomes with key accounts and partners
- Building Effective Teams – Creates strong, cohesive teams and fosters collaboration across internal and external stakeholders
To apply, please click apply or reach out to aeilers@imperial1916.com email for any additional information! We look forward to meeting with you.
Company Overview
Since 1916, Imperial has epitomized luxury, authenticity, and individuality by crafting premium headwear, apparel, and accessories with an unwavering dedication to quality and detail. Our team is committed to excellence–serving customers in golf, retail, corporate, and destination/leisure markets. We are available in the top resorts, golf courses, national sporting events, and retail locations nationwide. As the #1 headwear brand* in the golf market and an entrusted licensing partner for companies including Nike, Adidas, and Peter Millar–Imperial is leading the industry in decorative apparel.
*Voted by the Association of Golf Merchandisers (AGM) and reported by Golf Datatech
Our Mission: We create consumer products that enrich and embellish people’s lives. Our responsiveness, continuous improvement, and empowerment of all team members are the pillars of our success.
Imperial is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds.