National Sales Manager U.S.

Versele

Westview

JOB DETAILS
JOB TYPE
Full-time
SKILLS
Brand Marketing (Branding), Business-to-Business (B2B), Channel Sales, Channel Strategies, Coaching, Communication Skills, Consumer Packaged Goods, Customer Relationship Management (CRM) Systems, Data Analysis, Data Quality, Entrepreneurship, Finance, Leadership, Management Reporting, Market Segmentation, Market Share, Market Trend Analysis, Marketing, National Sales, Negotiation Skills, People Management, Performance Tuning/Optimization, Pricing, Relationship Management, Retail, Retail Strategy, Sales, Sales Analysis, Sales Forecasting, Sales Management, Sales Pipeline, Sales Strategy, Sales Tools, Strategic Accounts, Supply Chain, eCommerce
LOCATION
Westview
POSTED
5 days ago
National Sales Manager U.S.

With strong brand equity, high-quality products, and significant untapped market potential, Versele offers a unique opportunity to drive growth and build market leadership across key US sales channels.To support its US activities Versele is looking for a National Sales Manager based in Miami.

Responsibilities

  • Define and execute the US sales strategy across specialty retail, key accounts, farm and feed channel, and e-commerce, aligned with global objectives.

  • Translate strategic priorities into clear sales targets, channel plans, and actionable roadmaps for the team.

  • Lead, coach, and develop a team of 10+ sales professionals, drive performance, accountability, and a strong results-oriented culture.

  • Oversee and optimize CRM systems to ensure accurate pipeline tracking, data integrity, and actionable sales insights

  • Own and manage relationships with key national key accounts and other strategic partners.

  • Drive distribution expansion, shelf presence, and online visibility, ensuring strong execution both in-store and across digital channels.

  • Identify and unlock new business opportunities across channels and customer segments.

  • Analyze sales data, market trends, and competitive dynamics to optimize performance, pricing, assortment, and channel strategy.

  • Collaborate closely with (trade) marketing, supply chain, and finance to ensure aligned and effective commercial execution.

  • Lead sales meetings, forecast processes, and business reviews with internal and external stakeholders.





Personality

  • Strong leader, capable of managing and scaling a team.

  • Highly results-driven, with a clear focus on delivering sustainable growth

  • Strategic thinker who can bridge long-term vision with hands-on execution

  • Commercially sharp with strong negotiation and influencing capabilities at key account customer level

  • Entrepreneurial and proactive, comfortable building structure while driving growth

  • Data-driven and analytical, with the ability to translate insights into action

  • High level of ownership, accountability, and resilience

  • Strong communicator, able to align teams internally and externally Customer-centric mindset with deep understanding of retail and e-commerce dynamics

  • Required qualifications and

  • Minimum 10+ years of experience in B2B FMCG sales, with a strong track record of delivery growth

  • Proven experience in leading and developing sales teams

  • Extensive experience in Key Account Management,

  • Strong experience in specialty retail and e-commerce channels

  • Experience in pet food, animal nutrition, or adjacent FMCG categories is strongly preferred

  • Master’s degree in business, Sales, Marketing, or related field.

  • Excellent communication and stakeholder management skills

  • Strong proficiency in CRM systems, Excel, and sales analytics tools





  • A broad role with responsibility for sales strategy and execution, people management reporting to the General Manager.

  • An environment where initiative, vision, and long-term thinking are valued and encouraged.

  • Close collaboration with experienced and highly motivated teams .

  • A warm company culture in an international Group.

  • Salary in accordance with knowledge and experience.

  • Health, dental, vision, and 401(K) contribution plan benefits available.

About the Company

V

Versele