National Sales Manager U.S.

National Sales Manager U.S.

With strong brand equity, high-quality products, and significant untapped market potential, Versele offers a unique opportunity to drive growth and build market leadership across key US sales channels.To support its US activities Versele is looking for a National Sales Manager based in Miami.

Responsibilities

• Define and execute the US sales strategy across specialty retail, key accounts, farm and feed channel, and e-commerce, aligned with global objectives.

• Translate strategic priorities into clear sales targets, channel plans, and actionable roadmaps for the team.

• Lead, coach, and develop a team of 10+ sales professionals, drive performance, accountability, and a strong results-oriented culture.

• Oversee and optimize CRM systems to ensure accurate pipeline tracking, data integrity, and actionable sales insights

• Own and manage relationships with key national key accounts and other strategic partners.

• Drive distribution expansion, shelf presence, and online visibility, ensuring strong execution both in-store and across digital channels.

• Identify and unlock new business opportunities across channels and customer segments.

• Analyze sales data, market trends, and competitive dynamics to optimize performance, pricing, assortment, and channel strategy.

• Collaborate closely with (trade) marketing, supply chain, and finance to ensure aligned and effective commercial execution.

• Lead sales meetings, forecast processes, and business reviews with internal and external stakeholders.

Personality

• Strong leader, capable of managing and scaling a team.

• Highly results-driven, with a clear focus on delivering sustainable growth

• Strategic thinker who can bridge long-term vision with hands-on execution

• Commercially sharp with strong negotiation and influencing capabilities at key account customer level

• Entrepreneurial and proactive, comfortable building structure while driving growth

• Data-driven and analytical, with the ability to translate insights into action

• High level of ownership, accountability, and resilience

• Strong communicator, able to align teams internally and externally Customer-centric mindset with deep understanding of retail and e-commerce dynamics

• Required qualifications and

• Minimum 10+ years of experience in B2B FMCG sales, with a strong track record of delivery growth

• Proven experience in leading and developing sales teams

• Extensive experience in Key Account Management,

• Strong experience in specialty retail and e-commerce channels

• Experience in pet food, animal nutrition, or adjacent FMCG categories is strongly preferred

• Master’s degree in business, Sales, Marketing, or related field.

• Excellent communication and stakeholder management skills

• Strong proficiency in CRM systems, Excel, and sales analytics tools

• A broad role with responsibility for sales strategy and execution, people management reporting to the General Manager.

• An environment where initiative, vision, and long-term thinking are valued and encouraged.

• Close collaboration with experienced and highly motivated teams .

• A warm company culture in an international Group.

• Salary in accordance with knowledge and experience.

• Health, dental, vision, and 401(K) contribution plan benefits available.