Own national trade marketing strategy across our Beer & RTD portfolioLead POS, BTL programs, and execution toolkits from brief to in-marketDrive Buying Window governance and hold agencies and partners accountable to timelinesBuild compelling sell-in stories and activation playbooks for Sales and Distributor partnersOwn ROI analysis and share performance insights back to Brand and leadershipServe as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agenciesTravel: This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.Requirements6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcoholDeep understanding of the U.S. three-tier system and how distributors operateA track record of translating brand strategy into below-the-line programs that actually executeHands-on experience managing POS, promotions, trade toolkits, and execution calendarsStrong commercial instincts and ownership mentality around program performance and ROI#J-18808-Ljbffr