Neighborhood Marketing Manager (Aleph Ventures)

Position Overview
We are seeking a dynamic and versatile Neighborhood Marketing Manager to support our marketing efforts by managing targeted neighborhood marketing initiatives. This role is ideal for a marketing professional who excels at managing print media campaigns, and driving brand awareness through localized, data-driven strategies. The ideal candidate will be a creative thinker with strong leadership skills who can collaborate effectively with cross-functional teams to ensure we hit our weekly lead goals.

Key Responsibilities

Print Media Neighborhood Marketing 

• Implement neighborhood-focused marketing campaigns using print media such as direct mail, flyers, and door hangers.
• Ensure alignment of print media campaigns with content across multiple channels, including blogs, videos, social media, and email campaigns.
• Identify target neighborhoods based on market data, customer demographics, and sales trends.
• Track and analyze the effectiveness of print media campaigns, providing actionable insights for improvement.
• Tracking overall inventories and predictive ways to ensure we have flyers, yard signs, and other supplies in hand
• Ensure local partners have weekly direction on yard sign placement, flyers, doorknocking.

SMS & Cold Calling Neighborhoods

• Assist in the development and execution of a neighborhood focused guerrilla outbound activity to generate leads.
• Oversee team of outbound SMS/callers
• Monitor content performance using analytics tools and adjust strategies to optimize engagement and lead generation.
• Effectively engage with business partners during regularly scheduled meetings to ensure goal performance and communicate changes to plan

Performance Monitoring & Reporting

• Track key performance indicators (KPIs) for neighborhood marketing efforts, such as engagement rates, lead generation, conversion rates, and ROI.
• Maintain a marketing calendar to ensure timely execution of campaigns.
• Maintain a marketing mapping system that shows when and where our different campaigns are going out

Key Traits and Qualifications

• Organized: Ability to manage multiple tasks and deadlines effectively.
• Data-Driven: Strong analytical skills to measure performance and inform decision-making.
• Detail-Oriented: Ensures accuracy and consistency in all marketing efforts.
• Adaptability: Ability to pivot strategies based on market trends and performance insights.
• Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams and external partners.