New Car Sales Manager-Baker Automotive

About Baker Automotive

Baker Automotive Group, a rapidly growing, performance-driven organization with multiple locations across West Michigan. We’re committed to creating an exceptional customer experience while developing a winning team culture that values leadership, accountability, and results.

We are currently seeking a New Car Sales Manager — a proven leader who can drive volume, maximize gross, and build a high-performing sales team.

Key Responsibilities

• Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals.

• Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution.

• Partner with F&I and Service Managers to maximize total dealership profitability.

• Oversee GM program compliance, ordering, allocation, and digital retailing initiatives.

• Monitor performance metrics including closing ratios, PVR, CSI, and lead response.

• Conduct daily sales meetings, one-on-ones, and ongoing staff development.

• Ensure an exceptional guest experience through strong communication and follow-up practices.

• Collaborate with marketing to drive traffic through campaigns, events, and online engagement.

Qualifications

• Minimum 1 years of automotive sales management experience (GM experience preferred).

• Proven record of hitting and exceeding sales and gross profit targets.

• Strong leadership, coaching, and communication skills.

• Working knowledge of CRM systems, vAuto, and GM dealer tools.

• Ability to thrive in a fast-paced, team-oriented environment.

• Valid driver’s license and clean driving record required.

What We Offer

• Competitive base salary plus commission and performance bonuses.

• Full benefits package (medical, dental, vision, 401k).

• Paid time off and training/development opportunities.

• Supportive leadership and career growth within a respected local dealer group.

• A strong culture built on teamwork, accountability, and performance.

Ready to lead one of West Michigan’s top GM dealerships?