New Development Leasing & Marketing Manager

Upcampusproperties

Tallahassee, FL

JOB DETAILS
SKILLS
Brand Marketing (Branding), Budget Management, Budgeting, Business Plan, Coaching, Commercial Real Estate, Leadership, Leasing, Marketing, Marketing Plan, Marketing Strategy, Mentoring, Online Marketing, Organizational Skills, Performance Management, Property Management, Reporting Dashboards, Residential Construction, Sales, Sales Closing Skills, Sales Prospecting, Sales Strategy, Social Media, Strategic Planning, Student Housing, Team Lead/Manager
LOCATION
Tallahassee, FL
POSTED
Today

DescriptionUp Campus Management is hiring a New Development Leasing & Marketing Manager to lead leasing performance, marketing execution, and brand presence for The Leo, a brand-new, purpose-built student housing community in Tallahassee, Florida.This role is responsible for driving occupancy and revenue outcomes while ensuring leasing, marketing, and brand initiatives are executed consistently and at a high level throughout pre-leasing, active lease-up, and stabilization. The Leasing & Marketing Manager plays a pivotal onsite role, balancing strategic planning with hands-on sales execution and team leadership.This position is ideal for someone who thrives in new development environments, understands student decision-making, and can lead leasing teams while remaining deeply involved in tours, follow-up, and closing activity.ABOUT THE ROLEUnder the general supervision of the Associate Director of Sales & Marketing, the New Development Leasing & Marketing Manager leads onsite sales and marketing initiatives and ensures alignment with the property business plan and Up Campus brand standards.This role partners closely with the Community Manager, corporate teams, and campus partners to deliver a strong prospect and resident experience while achieving leasing velocity and occupancy goals.WHAT YOU'LL BE RESPONSIBLE FORLease-Up Strategy, Sales & Occupancy PerformanceAchieve property leasing and occupancy goals throughout pre-leasing, lease-up, and stabilizationPersonally conduct tours and close qualified prospects through phone, text, email, and in-person follow-upTrain and coach leasing staff on Up Campus sales standards, touring practices, and fair housing complianceLead daily, weekly, and monthly leasing strategy meetings using performance data and team feedbackMonitor direct and indirect competitors through regular market surveysManage leasing goals, concessions, and unit pre-placements using the Leasing TrackerMaintain a clean, accurate Entrata dashboard for leads, applications, and pending leasesLeasing Team LeadershipLead, train, schedule, and mentor interns, leasing professionals, and brand ambassadorsSet clear expectations for performance, accountability, and professionalismCoach team members toward improved performance and career developmentPartner with the Community Manager and corporate teams to support smooth move-in executionMarketing, Brand & Campus PresencePlan and execute go-to-market and ongoing lease-up marketing strategies aligned with brand standardsDevelop and manage the annual marketing plan and budget, adjusting as needed during the leasing cycleCoordinate and maintain a presence at key campus and community marketing eventsBuild partnerships with student organizations, Greek life, academic groups, and local businessesEstablish and maintain a strong social media presence with engaging, organic contentMaintain positive relationships within the university community to drive word-of-mouth awarenessReporting & Administrative OversightComplete required leasing and marketing reports accurately and on timeMaintain integrity of records through regular audits and system checksManage marketing and leasing budgets in coordination with corporate leadershipDeliver weekly, monthly, and quarterly reporting on traffic, leads, leases, and conversion performanceRequirementsWHAT WE'RE LOOKING FORBachelor's degree or comparable student housing experienceAt least one year of new development lease-up experience or one full lease-up season at a 600+ bed propertyExperience leading or managing leasing teams, interns, or brand ambassadorsStrong working knowledge of Entrata or similar property management systemsSocial media and digital marketing experienceExperience operating stabilized student housing communitiesStrong connections within the local student market, including student, academic, Greek, and local business communitiesProficiency with standard office technology and systemsTHE IDEAL CANDIDATEGoal-oriented, self-driven, and comfortable pivoting strategy as neededStrong communicator with excellent presentation and facilitation skillsPlayer/coach mentality who leads by exampleHighly organized and comfortable managing multiple prioritiesThrives in fast-paced, high-accountability lease-up environmentsSCHEDULE AND WORK ENVIRONMENTFull-time, exempt roleStandard hours generally between 8am and 5pmEvenings and occasional weekends required during peak leasing cyclesOccasional travel may be requiredOnsite, campus-facing positionWHY JOIN UP CAMPUS MANAGEMENTThis role offers the opportunity to play a central leadership role in launching and stabilizing a new student housing community. You'll influence leasing outcomes, brand reputation, and team performance during a critical phase of the property's lifecycle in a competitive university market.#J-18808-Ljbffr

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Upcampusproperties