Job Overview
The New Market Development Manager is responsible for identifying, validating, and developing new market opportunities within industrial manufacturing, automotive, and agriculture sectors. This role drives growth by expanding the companys products & capabilities into new applications, customer segments, platforms, and end markets. This position works closely with all cross-functional teams to translate market insights into scalable, profitable growth.
Duties and Responsibilities
Market and Opportunity Development
• Identify and evaluate new markets, applications, and customer segments. • Conduct market sizing, competitive benchmarking, and customer segmentation analyses. • Assess market attractiveness, technical fit, and manufacturing feasibility. • Develop data-driven business cases and market entry strategies.
Customer & OEM Engagement
• Lead customer discovery with EOMs, Tier 1, and Tier 2 suppliers, integrators, and distributors. • Understand customer technical requirements, qualification processes, and decision criteria. • Support RFQs, early-stage design pilots, and validation programs. • Build long-term relationships with key customers and partner stakeholders.
Go-to-Market and Commercial Strategy
• Partner with Sales and Marketing to define value propositions, pricing strategies, and channel approaches. • Support Marketing with development of sales tools and application-specific messaging. • Align launch timing and commercialization plans with production readiness and customer timelines.
Cross-Functional Collaboration
• Work closely with New Product Development and Engineering teams to translate market needs into product requirements. • Collaborate with Operations and Accounting to access scalability, cost structure, and capacity. • Support APQP, PPAP, UN, UL approval process when applicable.
Financial & Performance Management
• Develop revenue forecast, cost models, and ROI analyses for new market initiatives. • Track pipeline development and conversion to production programs. • Identify all areas of risk and recommend mitigation strategies.
Knowledge, Skills, and Abilities
• Familiarity with quality and certification requirements. • Strong analytical and strategic planning skills. • Proven ability to influence cross-functional teams without direct authority. • Excellent communication and executive-level presentation skills. • High comfort level engaging with cross-functional teams and executive stakeholders.
Experience and Education
• Bachelors in Business, Engineering, Marketing, or related field. • 5-8 years experience in market, business, or product development and strategic planning. • Demonstrated experience in B2B industrial manufacturing, automotive, or ag markets. • Proven experience supporting technically complex products and long sales cycles.
Physical Requirements
While performing the duties of this position, the employee is regularly required to:
• Sit, stand, use hands to finger, handle, or feel. • Reach with hands and arms. • Walk, climb, balance, and talk. • Hear. • Lift and/or move up to 20 pounds.
Specific vision abilities required by this job include:
• Close vision • Color vision • Peripheral vision • Depth perception