New Stores and Events Coordinator

NEW STORES & EVENTS COORDINATOR

REPORTS TO: NEW STORES & EVENTS MANAGER

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit - one handshake at a time.

The New Stores & Events Coordinator is responsible for coordinating Boot Barn''s local sponsorship marketing strategy and supporting the successful execution of new store openings and relocations. This role partners cross-functionally with Store Operations, Marketing, Planning, Accounting, and external partners to evaluate sponsorship opportunities, coordinate marketing assets, manage event logistics, maintain vendor relationships, and plan new store grand openings. The ideal candidate is highly organized, thrives in a fast-paced environment, and is passionate about creating authentic community engagement while ensuring the flawless execution of marketing initiatives.

Essential Duties and Responsibilities

• Review and evaluate sponsorship requests and coordinate approved sponsorships from planning through execution.
• Build and maintain positive relationships with store teams, rodeo committees, vendors, and community partners.
• Manage sponsorship assets, including print and digital advertising, email marketing, and other promotional materials.
• Communicate Boot Barn''s sponsorship involvement and event details to stores and internal business partners.
• Plan, coordinate, and communicate grand opening activities for new stores and relocations.
• Partner with Marketing, Accounting, Buying, Planning, and other internal teams to ensure the timely execution of sponsorships and grand openings.
• Track sponsorship invoices and reconcile discrepancies.
• Manage the sponsorship email inbox and respond to inquiries in a timely manner.
• Prepare post-event recaps, including attendance, sales results, and feedback from stores.
• Support community engagement efforts that strengthen Boot Barn''s presence and authenticity in the markets we serve.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.