North America Marketing Operations

ResponsibilitiesServe as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).Build executive dashboards that connect marketing activity to revenue impact and business outcomes.Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).RequirementsFour-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence7+ years of marketing operations experience, including 4+ years in B2BDeep expertise in CRM and lead lifecycle managementExperience building and managing multi-touch attribution modelsStrong command of lead scoring, routing, and SLA frameworksProficiency with marketing analytics and BI tools (Tableau, Power BI)Proven cross-functional project leadership across Sales, Marketing, Analytics, and MarTechHigh data fluency, including SQL skills or the ability to partner effectively with data teamsChange management and continuous improvement with an optimistic outlook on changeExposure to consumer measurement, digital media attribution, and analytics conceptsExperience with MarTech platforms such as Eloqua and FollozeFamiliarity with CDPs and data enrichment tools (Segment, Rhetorik, ZoomInfo)Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment#J-18808-Ljbffr