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Offline Marketing Specialist (Bilingual Mandarin)

Novel Prep

Cupertino, CA

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JOB DETAILS
SKILLS
Alliance/Partner Management, Brand Strategy, Business Development, Business Skills, Communication Skills, Data Analysis, Dental Insurance, English Language, Health Insurance, Interpersonal Skills, Mandarin Chinese Language, Market Analysis, Market Tracking, Marketing, Marketing Strategy, Multilingual, Offline Marketing, Online Marketing, Organizational Skills, Problem Solving Skills, Promotional Programs, Target Marketing, Team Player, Vision Plan
LOCATION
Cupertino, CA
POSTED
30+ days ago
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Position Overview


Novel Prep is seeking a passionate and experienced Offline Marketing Specialist to expand our presence in the Southern California market. The ideal candidate should have a solid background in the education industry, strong resource integration abilities, proven business development (BD) experience, and fluency in both English and Mandarin.


Key Responsibilities


  • Develop and implement offline marketing strategies targeting the Diamond Bar and Irvine regions.
  • Establish and maintain partnerships with local educational institutions, community organizations, schools, and other collaborators.
  • Organize and execute offline events (e.g., education fairs, parent workshops, campus activities) to enhance brand visibility and engagement.
  • Leverage Southern California-based resources to complement online marketing efforts and drive comprehensive promotional campaigns.
  • Analyze market data, track the effectiveness of promotional activities, and provide optimization recommendations.
  • Support other market-related activities and assist in achieving annual objectives.
Qualifications


  • Education Industry Experience: Minimum of 2 years of offline marketing experience in the education sector, with familiarity with local market dynamics and customer needs.
  • Resourcefulness: Strong knowledge of Southern California’s local market and community resources, with the ability to quickly identify and secure relevant partnerships.
  • Business Development: Demonstrated BD experience and success in building and maintaining long-term relationships.
  • Language Skills: Fluency in English and Mandarin, with excellent communication and interpersonal abilities.
  • Education Background: Associate’s degree or higher, with a preference for majors in marketing, education management, or related fields.
  • Professional Skills: Strong organizational, problem-solving, and teamwork abilities, with the capacity to thrive under pressure.

About the Company

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Novel Prep

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