Omni Customer Activation Associate Manager, Walmart

Reckitt Benckiser Group Plc

Bentonville, AR

JOB DETAILS
SALARY
$105,000–$157,000 Per Year
SKILLS
Analysis Skills, Brokerage, Budgeting, Business Skills, Campaigns, Category Development, Channel Strategies, Computer Security, Consultative Sales, Consumer Packaged Goods, Cross-Functional, Customer/Client Research, Data Analysis, Ecosystems, Employee Benefits, Field Sales, Leadership, Life Insurance, Management Strategy, Marketing, Metrics, Negotiation Skills, Nutrition, Operational Strategy, Performance Metrics, Philosophy, Product Planning, Profit & Loss, Profit & Loss Management, Psychiatry and Mental Health, Retail, Sales, Sales Analysis, Sales Management, Sales Strategy, Search Engine Optimization (SEO), Stock Keeping Unit (SKU), Strategic Planning, Team Player, eCommerce, eCommerce Sales
LOCATION
Bentonville, AR
POSTED
9 days ago

We are Reckitt

Home to the worlds best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitts purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, were focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Walmart is Reckitts #1 customer in North America. The shelf and the screen are now the same shelf. We need someone who can win all of it.

Shoppers move between Walmart.com, the app, and 4,600+ stores in a single trip. The brands that win dont pick a channel - they own the journey. Thats the job.

Youll run how our brands show up for the Walmart shopper - from the search bar to the endcap - with real budget, real KPIs, and real impact on the P&L.

Why this role?

REAL OWNERSHIP. Multimillion-dollar activation plans for category-leading brands from day one.

A SEAT IN BENTONVILLE. Direct exposure to Walmart merchants, Walmart Connect, and the highest-velocity retail environment on the planet.

CAREER RUNWAY. A historical launchpad to Senior Manager and Customer Lead roles across Reckitts North America business.

BRANDS THAT MATTER. Reckitts portfolio shows up in 9 of 10 American homes. Your work will too.

Your responsibilities

What youll be measured on.

POS, Digital Penetration & share growth on Walmart.com and in-store.

Digital shelf health: content score, in-stock %, search visibility, ratings, share of shelf.

Walmart Connect ROAS and incremental sales lift.

Flawless execution of Cold & Flu, Back to School, Holiday, Easter, and Walmarts seasonal resets.

What youll actually own.

OMNICHANNEL ACTIVATION

Build the annual Walmart activation calendar - promos, launches, seasonal moments, category resets.

Lead the JBP activation workstream with the Walmart team in Bentonville. Youre in the room.

Run the playbook for tentpole moments: brief, align, launch, measure, learn, scale.

DIGITAL SHELF

Own content quality across every Reckitt SKU on Walmart.com - titles, bullets, A+, imagery, video, reviews.

Drive search share on priority keywords through organic optimization and Sponsored Search.

Partner with Supply and Sales to keep in-stock above 95% on top items. Best content doesnt matter if the buy box is gone.

WALMART CONNECT & RETAIL MEDIA

Plan, brief, and optimize Sponsored Search, Sponsored Brand, Display, and Onsite with our agency.

Hold the agency to ROAS, share of voice, and incrementality - not vanity metrics.

Test offsite (DSP), in-store digital, and emerging Connect formats. Bring a POV on what to scale.

SHOPPER MARKETING & IN-STORE

Translate brand equity into Walmart-shopper-relevant activation: displays, secondary placements, modular resets, in-club sampling.

Connect digital and physical: digital coupons, store locator, BOPIS, Walmart+ moments.

CROSS-FUNCTIONAL LEADERSHIP

Influence without authority across Sales, Brand, CAP, RGM, Supply, and Finance.

Build the post-event scorecard everyone reads. Turn data into the next bet.

This role is not currently sponsoring visas or considering international movement at this time.

The experience were looking for

Bachelors degree required.

3-6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.

Hands-on experience in at least one major retailers digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).

Fluency with retail media. Youve planned campaigns, read a brand-halo report, and pushed back on an agency.

Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.

Bias for action. You ship, measure, iterate.

Direct Walmart experience - supplier, broker, or Walmart itself preferred.

Walmart Connect campaign management desired.

Launched a new item into a major retailer a plus.

Familiarity with Stackline, NIQ, or Numerator preferred.

#LI-Hybrid

The skills for success

Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitts potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitts pay for performance philosophy.

US salary ranges

USD $105,000.00 - $157,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognize that in real life, great people dont always tick all the boxes. Thats why we hire for potential as well as experience. Even if you dont meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

About the Company

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Reckitt Benckiser Group Plc