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Omnichannel Lead, Walmart

B&G Foods

Bentonville, Arkansas

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JOB DETAILS
SKILLS
Adobe Acrobat, Analysis Skills, Asset Management, Brand Marketing (Branding), Brand Messaging, Budget Management, Budgeting, Campaigns, Communication Skills, Content Development, Content Management, Content Syndication, Creative Brief, Cross-Functional, Customer Experience, Customer Relations, Develop and Maintain Customers, Genetics, Investment Strategy, Leadership, Legal, Marketing, Marketing Plan, Media Campaigns, Merchandising, Online Courses, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Management, Performance Tuning/Optimization, Problem Solving Skills, Product Marketing, Product/Service Launch, Program Planning, Retail, Sales Support, Search Engine Optimization (SEO), Time Management, Website Conversion, eCommerce
LOCATION
Bentonville, Arkansas
POSTED
5 days ago

Ready to be part of something special?
Join our Family!

The Omnichannel Lead, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.

Responsibilities:

  • Retail Media Execution (20%): Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth.
  • New Item Setup (10%): Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information.
  • New Item Launch (15%): Develop and implement marketing support plans to launch new products with conversion driving and brand awareness tactics.
  • Performance Reporting & Optimization (15%): Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns. 
  • Budget Management (10%): Manage annual and account-level shopper marketing budget, ensuring investment is strategically allocated across tactics and brands.
  • Program Planning (10%): Support Sales in the development of customer-facing marketing plans and post-program recaps.
  • Digital Content Creation (10%): Partner with Marketing, Digital Merchandising, and Flywheel Content Studio teams to create eCommerce optimized imagery, copy, and brand messaging.
  • Digital Catalog Maintenance (10%): Ensure digital shelf content is accurate, complete, and meets Walmart’s 95% content score requirement.

Experience, Skills, Education:

  • Bachelor's Degree required.
  • 3 years of experience in eCommerce, digital merchandising, or shopper marketing required.

  • Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.

  • Proven ability to lead integrated shopper marketing programs from concept to execution.

  • Experience with Supplier One, Syndigo, Walmart Connect, and Scintilla preferred.

  • Excellent organizational, analytical, and communication skills.

  • Adaptable to a fast-paced, cross-functional environment.

Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

About the Company

B

B&G Foods

B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Mama Mary’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes Static Guard, a household product brand.

COMPANY SIZE
1,000 to 1,499 employees
INDUSTRY
Retail
WEBSITE
http://www.bgfoods.com/

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