Job Description
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The Omnichannel Lead, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.
Responsibilities:
- Retail Media Execution (20%): Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth.
- New Item Setup (10%): Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information.
- New Item Launch (15%): Develop and implement marketing support plans to launch new products with conversion driving and brand awareness tactics.
- Performance Reporting & Optimization (15%): Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns.
- Budget Management (10%): Manage annual and account-level shopper marketing budget, ensuring investment is strategically allocated across tactics and brands.
- Program Planning (10%): Support Sales in the development of customer-facing marketing plans and post-program recaps.
- Digital Content Creation (10%): Partner with Marketing, Digital Merchandising, and Flywheel Content Studio teams to create eCommerce optimized imagery, copy, and brand messaging.
- Digital Catalog Maintenance (10%): Ensure digital shelf content is accurate, complete, and meets Walmart’s 95% content score requirement.
Experience, Skills, Education:
- Bachelor's Degree required.
- 3 years of experience in eCommerce, digital merchandising, or shopper marketing required.
Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
Proven ability to lead integrated shopper marketing programs from concept to execution.
Experience with Supplier One, Syndigo, Walmart Connect, and Scintilla preferred.
Excellent organizational, analytical, and communication skills.
Adaptable to a fast-paced, cross-functional environment.
Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
Numbers & Facts
| Location | Bentonville, Arkansas |
| Industry | Retail |
| Company Size | 1,000 to 1,499 employees |
| Website | http://www.bgfoods.com/ |
About Company
B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Mama Mary’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes Static Guard, a household product brand.
Skills
- Adobe Acrobatunmatched
- Analysis Skillsunmatched
- Asset Managementunmatched
- Brand Marketing (Branding)unmatched
- Brand Messagingunmatched
- Budget Managementunmatched
- Budgetingunmatched
- Campaignsunmatched
- Communication Skillsunmatched
- Content Developmentunmatched
- Content Managementunmatched
- Content Syndicationunmatched
- Creative Briefunmatched
- Cross-Functionalunmatched
- Customer Experienceunmatched
- Customer Relationsunmatched
- Develop and Maintain Customersunmatched
- Geneticsunmatched
- Investment Strategyunmatched
- Leadershipunmatched
- Legalunmatched
- Marketingunmatched
- Marketing Planunmatched
- Media Campaignsunmatched
- Merchandisingunmatched
- Online Coursesunmatched
- Organizational Skillsunmatched
- Outbound Marketingunmatched
- Performance Analysisunmatched
- Performance Managementunmatched
- Performance Tuning/Optimizationunmatched
- Problem Solving Skillsunmatched
- Product Marketingunmatched
- Product/Service Launchunmatched
- Program Planningunmatched
- Retailunmatched
- Sales Supportunmatched
- Search Engine Optimization (SEO)unmatched
- Time Managementunmatched
- Website Conversionunmatched
- eCommerceunmatched
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