On Premise Marketing Manager

The Regional On Premise team is responsible for growing Red Bull's presence across the On Premise channel within the assigned region. This includes sales, marketing, and distribution efforts across both commercial and non-commercial environments, excluding National and Key Accounts. The team creates meaningful consumer connections and brings the Red Bull brand to life through partnerships, experiences, and activations.

The On Premise Marketing Manager (OPMM) brings Red Bull's national On Premise Marketing strategy to life at the regional level. This role leads industry and consumer marketing initiatives that expand brand reach, strengthen Red Bull's premium position in the market, and create impactful experiences that drive consumer engagement and category growth.

As the primary marketing partner to the regional On Premise team, the OPMM serves as the go-to resource for brand, trade, consumer, and industry-related initiatives. This role oversees the end-to-end planning and execution of regional festivals and third-party events, while coaching and supporting local On Premise teams to ensure high-quality execution. The OPMM also works closely with Event Managers responsible for festival and third-party event execution, providing strategic guidance and partnering to ensure activations are effectively executed and supported by impactful marketing initiatives.