Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent for a new single-family build-to-rent (BTR) community in Irmo, SC. This community consists entirely of standalone single-family homes — not townhomes or attached product. This role combines initial lease-up with ongoing second-generation leasing: the individual will drive the community's initial fill period, then transition into managing renewals, turnover leasing, and resident retention as the community stabilizes. Prior hands-on lease-up experience is required — this is not a role to learn lease-up on the job.
Schedule
Wednesday - Saturday: 9:00 AM - 6:00 PM
Sunday: 12:00 PM – 5:00 PM
Onsite presence required all five days; no remote or hybrid flexibility during lease-up phase
Schedule may require adjustment around move-in events, marketing pushes, or leasing deadlines at management's discretion
Required Qualifications
Active South Carolina Real Estate License in good standing — non-negotiable requirement for this position
Minimum 2 years of lease-up-specific experience (new construction, BTR, or single-family rental lease-up) — general stabilized-property leasing experience alone does not satisfy this requirement
Must reside in or be willing to relocate to the greater Irmo, SC area prior to start — this is a fully onsite role with no remote flexibility
Working familiarity with the Irmo, SC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
Comfort working in a fast-paced, target-driven, unstabilized-community environment
Strong verbal and written communication skills; ability to build rapport quickly with prospective residents
Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
Reliable transportation and ability to work the required weekend-inclusive schedule
Required Systems Proficiency:
Yardi — leasing, applications, and reporting
HubSpot — lead management and CRM follow-up
RingCentral — phone/communications platform
Power BI — leasing pacing dashboards and reporting
Preferred Qualifications
Experience with single-family home product specifically (standalone unit tours, yard/exterior grounds presentation)
History of exceeding leasing velocity goals in a commission-based structure
Existing local network or referral relationships within the Irmo market
Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow-up systems)
Core Responsibilities
Lease-Up Execution
Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move-in
Drive lease-up pace against a defined absorption schedule; escalate pacing risk to the SVP of Operations proactively
Second-Generation Leasing
Once the community stabilizes, transition focus from initial fill to renewal and turnover leasing — managing lease renewals, re-leasing vacated homes, and sustaining occupancy
Proactively engage current residents ahead of lease expiration to drive renewal conversion and minimize avoidable turnover
Apply the same sales/closing approach used in lease-up to second-generation prospects — this is not a passive, order-taking leasing function
Traffic Generation (Go-Get Mentality)
Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Irmo market
Identify and test creative, low-cost traffic-driving tactics appropriate for a new BTR community without an established reputation yet
Partner with marketing/regional team to flag what's converting and what isn't, in real time
Sales & Closing
Convert tours into signed leases through a consultative, high-energy sales approach — not order-taking
Handle objections (price, timing, competing communities) with confidence and offer creative, policy-compliant solutions to get deals across the line
Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint
Compliance & Documentation
Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
Maintain licensure requirements and complete required continuing education
Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently
Community Presentation
Maintain model units, leasing office, and community common areas in show-ready condition at all times
Coordinate with construction/turnover teams to ensure units are tour-ready and move-in-ready on schedule
Reporting
Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease-up strategy
Core Competencies
Sales mentality: Sees every tour as a closable deal, not a maybe
Creativity: Generates non-obvious ways to drive traffic to a community without brand recognition yet
Urgency: Operates with a lease-up clock in mind — every vacant day has a cost
Resilience: Handles rejection and slow weeks without losing momentum
Judgment: Knows the difference between creative and non-compliant; escalates gray areas rather than guessing
Physical Requirements
Ability to walk the community and show homes multiple times daily, including yards and exterior grounds (single-family product, spread across a larger community footprint than an attached-product layout)
Ability to work outdoors during tours in varying weather conditions
Reporting Structure
Reports to the SVP of Operations.
Numbers & Facts
Location
Irmo, SC
Skills
Cadenceunmatched
Communication Skillsunmatched
Constructionunmatched
Customer Relationship Management (CRM)unmatched
Documentationunmatched
Event Marketingunmatched
Exceeded Sales Goalunmatched
Federal Laws and Regulationsunmatched
Lead Generationunmatched
Lead Managementunmatched
Leasingunmatched
Marketingunmatched
Media Campaignsunmatched
Order Processingunmatched
Power BIunmatched
Presentation/Verbal Skillsunmatched
Pricingunmatched
Real Estateunmatched
Rentalsunmatched
Reporting Dashboardsunmatched
Resident Retentionunmatched
Riskunmatched
Salesunmatched
Sales Closing Skillsunmatched
Set Goalsunmatched
Social Mediaunmatched
State Laws and Regulationsunmatched
Time Managementunmatched
Writing Skillsunmatched
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