Outreach Liaison

JOB SUMMARY:

Provides networking and sales support services for sales efforts to generate leads and a positive community image.

HIGH PAY-OFF ACTIVITIES:

• Presents Regency to professionals and other "influencers"
• Develops networking plans, goals, and objectives
• Reports on the effectiveness of contacts and lead generation
• Interfaces efforts with sales and marketing personnel
• Develops and maintains networking database
• Interacts with prospects and families

ESSENTIAL DUTIES AND FUNCTIONS:

• Approaches all encounters with residents and employees in a friendly, service-oriented manner
• Maintains high standards of personal appearance and grooming which includes wearing the proper name tag when working
• Complies at all times with Regency standards and regulations to encourage safe and efficient property operations
• Visits local community professionals and other influencers at their place of business, appointments, and cold calls to inform them about Regency Morristown
• Describes the features and benefits of Regency Morristown
• Develops networking plans in concert with Executive Director and Community Consultant identifying professionals/other influencers
• Maintains database of influencer contacts with follow-up section and history
• Acts as spokesperson for Regency's Principles, Values and Beliefs in the local community
• Provides timely reporting to Executive Director on community relations and sales activities as requested
• Assists in enhancing the community image by attending various industry and local community and senior organization networking meeting. Makes presentations as appropriate
• Assists with, planning and executing marketing events being held in and out of the community
• Attends department head meetings and performs task as assigned by the Executive Director and Regional Director of Sales/Marketing
• Cross training to assist the marketing department as needed with tours, telephone inquiries and other needs to assure community completes performance requirements and meets all sales goals
• Designs and implements two marketing events per quarter targeting referral sources
• Performs other duties and tasks as assigned or required

EXPERIENCE/TRAINING/EDUCATION

Experience in marketing senior living and knowledge of Morristown and the surrounding areas a must.

KNOWLEDGE/SKILLS/ABILITIES:

• Ability to effectively communicate with potential customers, influencers, professionals, residents, families, and the general public.
• Ability to make presentations to a variety of referral sources.
• Ability to provide networking and sales support in a senior housing environment while meeting or exceeding Regency's Principles, Values, and Beliefs.
• Availability to work evenings, weekends, and holidays.
• Familiar with various computer programs, internet, and lead tracking software.
• Familiar with general office equipment.
• Ability to deal effectively and calmly with difficult people.
• Must be able to work in a stressful environment with multiple priorities.

PHYSICAL REQUIREMENTS:

• Ability to lift and move up to 30 pounds.
• Range of motion necessary to work in an office environment.
• Must be able to climb stairs and negotiate a variety of retirement community and office building layouts.
• Must be able to stand and/or walk for long periods of time.