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Outreach Specialist

SMS Group of Companies

Marquette, MI

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JOB DETAILS
SKILLS
Auditing, Benchmarking, Communication Skills, Community Relations, Community Support, Cross-Functional, Customer Satisfaction, Energy Efficiency, Establish Priorities, Event Management, Market Segmentation, Marketing, Marketing Communications, Marketing Strategy, Metrics, Microsoft Excel, Microsoft Office, Multitasking, Outbound Marketing, People Management, Performance Metrics, Plan Meetings, Presentation/Verbal Skills, Program Planning, Project/Program Coordination, Project/Program Management, Promotional Programs, Promotional Strategy, Public/Media/Press/Analyst Relations, Sales, Sales Closing Skills, Staff Training, Strategic Planning, Team Lead/Manager, Time Management, Training/Teaching, Weatherization, Willing to Travel, Writing Skills
LOCATION
Marquette, MI
POSTED
30 days ago
JOB SUMMARY
 
The Outreach Specialist develops, plans and implements outreach, marketing programs and strategies in sync with area public utility company’s energy optimization program standards and goals. The goals of successful outreach are to (1) increase program presence and awareness in varied residential utility customer segments targeted to achieve program participation outcomes; (2) build and strengthen relationships with community stakeholders, as well as current and prospective service recipients; and (3) increase program participation and lead efforts to augment customer satisfaction.

DUTIES & RESPONSIBILITIES
 
  • Ensure that successful outreach and program marketing is achieved in accordance with client key performance indicators (KPIs).
  • Develop outreach strategies to support program performance goals through the coordination of strategic program promotions and outreach activities.
  • Establish outreach metrics to ensure outreach strategies remain consistent with overall program goals and objectives.
  • Advise internal teams on any relevant program concerns and recommend changes to current procedures based on outreach trends.
  • Work closely with Marketing support staff to lead communication messaging strategies for overall program
  • Participate in and conduct ongoing outreach training of staff.
  • Establish community support channels; work with contractors, clients and community stakeholders to ensure success of program.
  • Organize and coordinate outreach events from inception to completion.
  • Interface with management and other departments to plan & meet company benchmarks.
  • Prospect potential program partners and conduct eligibility site audits with Program Manager
  • Drafts and delivers client reports and communications as needed.
  • Performs related work as required.

 
MINIMUM REQUIREMENTS
 
  • Bachelors' degree in Public Relations, Marketing, Communications, Business or related area, or equivalent education and work experience.
  • Proven successful track record in motivated marketing and outreach efforts.
  • Proven ability to effectively plan, direct, organize and administer diverse activities to ensure effective delivery of work programs.
  • Ability to prioritize activities, meet deadlines and manage multiple tasks, from program planning to client meetings.
  • Ability to work independently, take initiative, and handle a variety of activities concurrently.
  • Ability to anticipate challenges, plan for solutions, and work within existing structures to overcome barriers.
  • Ability to work in cross-functional and matrix-managed teams.
  • Possess an innovative and open-minded approach to all aspects of work Solid project management skills.
  • Intermediate level of proficiency in Excel and other Microsoft Office Suite applications.
  • Excellent written and verbal communication skills.
  • Ability to travel as needed.
 
 
 
PREFERRED QUALIFICATIONS
  • 3 years marketing/community outreach/communications or related business experience.
  • Supervisory experience.
  • Knowledge of weatherization and energy efficiency industry.
  • Sales experience (Although there are no sales involved, the successful candidate will have the skills/ability to qualify the utility customer for the program, validate and overcome any objections, and close the deal)

About the Company

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SMS Group of Companies

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