Outside Equipment Sales Representative
Location: Greeley, CO Company: Wickham Tractor Co.
About Wickham Tractor Co.
Wickham Tractor Co. is a fourth-generation, family-owned agricultural, powersports, light industrial, and lifestyle equipment dealership group with five locations across Northeast Colorado. We are a progressive, values-driven company committed to exceptional customer service, long-term relationships, and investing in our employees' success.
Position Overview
Wickham Tractor Co. is seeking a motivated and professional Outside Agricultural Equipment Sales Representative to support and grow our customer base from our Greeley dealership. This is a relationship-driven, commission-based sales role with strong earning potential and long-term career growth opportunities.
This role focuses on territory development, customer relationship management, and equipment solution selling within the agricultural community.
Compensation
- $65,000 - $150,000 annual earning potential
- Base salary + guaranteed commission during training period
- Commission-based compensation structure designed for high performers
Key Responsibilities
- Develop, manage, and execute a strategic sales plan to achieve or exceed sales goals
- Build, maintain, and expand strong relationships with farmers, producers, and ag businesses
- Actively prospect new customers while servicing existing accounts within assigned territory
- Conduct on-site farm visits, product demonstrations, and needs assessments
- Negotiate pricing, financing options, and equipment solutions to close profitable sales
- Deliver a consistently high level of customer service before, during, and after the sale
- Maintain expert-level knowledge of agricultural equipment, attachments, and technology
- Collaborate with internal departments to ensure seamless customer experiences
- Complete timely follow-up, documentation, and sales reporting
- Represent Wickham Tractor Co. with professionalism and integrity
Ideal Candidate Profile
- Self-motivated and results-driven with strong closing skills
- Highly organized, deadline-driven, and detail-oriented
- Excellent communication and relationship-building abilities
- Team-oriented with the ability to work in a fast-paced environment
- Professional demeanor with a customer-first mindset
- Comfortable working independently in an outside sales role
Education & Qualifications
- High school diploma or equivalent required
- Agriculture, farming, heavy equipment, or related industry experience preferred
- Strong computer skills and familiarity with office software
- Valid driver's license with insurability under company insurance policy required
Benefits Package (Waiting Period Applies)
- Competitive commission-based compensation
- Medical, dental, and vision insurance
- Health Savings Account (HSA) with company contribution
- Flexible Spending Account (FSA)
- Company-paid life insurance and long-term disability insurance
- Employee Assistance Program (counseling, legal resources, and more)
- 401(k) retirement plan with company match
- Christmas Club with company match and monthly compound interest
- Paid holidays and paid time off
- Employee discounts on tractors, UTVs, retail merchandise, and rentals
Training & Development
- Comprehensive product, equipment, and sales training
- Ongoing manufacturer-led education and mentorship
- Professional development focused on long-term success
Work Location
- Based out of the Greeley dealership with regular travel throughout assigned territory
Reporting Structure
- Reports directly to the Store Manager
Wickham Tractor Co. is an Equal Opportunity Employer and proudly supports Veterans. This position requires successful completion of a motor vehicle insurability screening in accordance with company policy.
If you are passionate about agriculture, enjoy building relationships, and want to grow your income and career with a respected family-owned dealership, we want to meet you.