Rust Automation & Controls is seeking a motivated Outside Sales Engineer to support and grow the Sacramento territory. This role focuses on sales and promotions of assigned product specialties while working closely with the Inside Sales Engineering team and directly with end users.
Key objectives include:
Achieving sales goals through increased revenue and gross margin
Developing and maintaining strong relationships with existing and prospective customers
Executing territory and account strategic planning
Developing opportunities and reporting on key sales activities
Role & Responsibilities
Outside Sales Engineer will support customers throughout the Sacramento/Folsum/Chico region, engaging with industrial and commercial end users, and system integrators.
Key responsibilities include:
Learning and maintaining working knowledge of all products and solutions offered by Rust Automation & Controls
Prospecting and promoting products, services, and solutions within assigned commercial and industrial accounts
Growing territory sales and gross margin through regular in-person customer visits, effective use of video conferencing, and proactive communication via email, text, and phone.
Re-engaging dormant or inactive customers through targeted outreach and personal interaction
Collaborating with manufacturing partners through calls and emails, participation in webinars and seminars, and on-site visits.
Partnering with the Inside Sales Professional team to provide timely and accurate customer information
Performing site walkdowns in industrial and commercial environments
Maintaining a robust CRM database that includes accounts, contacts, opportunities, and projects.
Clearly articulating customer solutions and collaborating with internal teams to execute effectively
Qualifications & Profile
Technical degree or 2–3 years of industrial sales experience (or related field)
Willingness and ability to travel within the assigned territory, including occasional overnight travel
Self-motivated with the ability to set aggressive goals and exceed them
Strong desire to learn, grow, and be coachable
Resilient, adaptable, and solution-oriented with a positive, can-do attitude
Excellent interpersonal and communication skills with a customer-first mindset
Ability to manage customer expectations and identify new sales opportunities
Timely, professional communication with customers, managers, and manufacturing partners.
Strong organizational and time-management skills
Ability to work independently while leveraging internal resources
Proficiency with Microsoft Office and CRM/ERP systems (e.g., NetSuite, Salesforce)
Benefits & Perks
Compensation based on education and experience
Stability and security of a family-owned organization
Extensive training and professional development opportunities
Comprehensive benefits package including medical, dental, and vision coverage.
Competitive paid time off
Life insurance
401(k) with company match
Company Vehicle
Is This You?
Do you have a pioneering spirit and enjoy working for a growing company with a strong culture?
Do you thrive in a motivated, team-oriented environment focused on customer solutions?
Do you enjoy solving problems and taking on challenges?
Do you strive to exemplify excellence in everything you do?
If you answered YES, Rust Automation & Controls would love to welcome you to our family.