Paid Digital Media Buyer

Paid Digital Media Buyer

Location: Nashville, TN - Hybrid

A niche advertising agency specializing in advertising for personal injury law firms is looking for a passionate, driven, and experienced Digital Media Buyer with a focus in Meta advertising. Being cross trained in Google SEM is a bonus!This person will be part of a digital media team that is growing quickly, and there will be long-term advancement opportunities available for the right person.

You're the right person for the job if:

• You have a proven track record of generating leads using these platforms and you are excited to share your past results with us.

• You are driven, self-motivated, and seek an upward career trajectory.

• You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising and possibly Google ads.

• You are proficient in using Meta Business Manager, managing most (if not all) stages of the campaign life (setup, launch, optimization, evaluation, reporting).

• You watch KPIs like a hawk and are quick to identify issues and make adjustments while understanding the critical role creative content plays in driving results.

• You are a process-driven self-starter who thrives in a fast-paced, ever-changing work environment.

• You are hyper-organized and enjoy executing plans to ensure campaigns run efficiently.

• You take pride in your work and are motivated by finding the right solution to every problem.

• You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.

• You are naturally curious, results-driven, and business-minded.

• You are independent and self-sufficient in your approach to problem-solving.

Your Mission:

• Be part of generating a high quantity of leads for some of the country's most prominent law firms.

• Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary.

• Manage campaigns across multiple platforms from start to completion.

• Closely monitor the performance of ongoing campaigns, identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results.

• Assist with evaluating and implementing new marketing tools/platforms/vendors.

REQUIRED Qualifications:

• 1 to 2+ years experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social or SEM/Paid Search, and Programmatic Buy experience is a plus. (Preferred Platforms: Meta, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)

• Experience using direct response and lead generation advertising strategies successfully.

• Strong knowledge of how to use research tools and platforms, while incorporating evolving marketing trends to drive successful digital strategies.

• Basic Understanding of landing page best practices for conversion goals and click-attribution using URL tracking templates.

• Messaging and content strategy/development experience for social media campaigns.

• Highly proficient in Excel and Sheets.

PREFERRED Qualifications:

• Agency experience.

• Cross trained in Google paid media buying.

• Copywriting and social content creation experience

• Able to work with tracking pixels and conversion APIs - understanding their functionality, creation, and implementation.

• Experience with Salesforce or other CRM platforms.

• Familiarity with LookerStudio/DataStudio

• Experience in advertising for the Legal Industry, including but not limited to personal injury and Mass Torts

Compensation:
$44,000-$50,000 per year