Paid Digital Media Specialist

Live! Hospitality & Entertainment is seeking a Paid Media Specialist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live! Hospitality & Entertainment brands. This role is responsible for impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for districts & venues. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends.

Paid Media Specialist Responsibilities include, but are not limited to:

• Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment’s brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).
• Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
• Partner closely with other members of the Digital Marketing team on creative development process, including
• Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.
• Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
• Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.
• Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
• Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.

Paid Media Specialist Qualifications

• Bachelor's degree in marketing, advertising or media related field
• Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).
• Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). Pay-Per-Click, Display, Video is a plus.
• Experience building, executing and scaling cross-functional marketing
• Results oriented, with the ability to be objective and measure
• Experience with writing text ad copy, A/B testing and monitoring
• Pixel and event installation in social platforms and landing
• Experience managing multi-million dollar paid media
• Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights.
• Strong analytical skills with the ability to interpret social media metrics and translate them into strategic
• Exceptional project management skills with a proven record of successful campaign execution
• Experience in the entertainment, festival, and/or hospitality industries preferred
• Agency experience is a plus
• Excellent communication and presentation

The Paid Media Specialist position requires the ability to perform the following:

• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects (pens, pencils, paper, etc.), products and equipment.
• Bending, stooping, kneeling.

Compensation: The compensation range for this position is 65,000 - 70,000 annually. Eligible employees are entitled to a comprehensive benefits package following the required eligibility period, which includes:

• Health, dental, and vision insurance
• Personal and vacation time 
• 401(k) plan with employer match