Paid Marketing Internship

Paid Marketing Internship

Integrated Psychiatric Consultants (IPC) is a physician‑owned and physician‑led behavioral health group specializing in providing psychiatric staffing, clinical leadership, and integrated behavioral health services to hospitals, community mental health centers, residential programs, FQHCs, and outpatient facilities. IPC operates with a national reach and has 20+ years of experience coordinating behavioral‑health staffing and care models. The organization is headquartered at 7501 College Blvd, Suite 250, Overland Park, KS.

Job Purpose:

To develop and execute comprehensive content and social media marketing strategies that drive client and provider acquisition. This position is responsible for creating targeted marketing campaigns and developing content that positions Integrated Psychiatric Consultations (IPC) as a thought leader in the behavioral health staffing space.

Through collaboration with business development and recruitment teams, the role ensures marketing initiatives align with sales goals and enhances IPC's brand visibility. Additionally, this role focuses on continuous optimization of marketing efforts, reporting on performance, and utilizing CRM and automation tools to refine the client experience.

Reports to: Director of Marketing

Compensation: This is a part-time, paid internship (8-15 hours/week - $18.00 per hour)

Location: Hybrid and Overland Park, KS 66210

Main Responsibilities:

• Under the guidance of Director of Marketing, develop and implement comprehensive marketing strategies to align with IPC's business goals and drive client acquisition, retention, and engagement.
• Create and implement marketing campaigns across digital channels.
• Create content for both B2B and B2C audiences, particularly in the behavioral health space, promoting IPC as a thought leader in the industry.
• Create short-form and long-form content that showcases IPC's culture and services (examples: day-in-the-life videos, behind-the-scenes office features, employee spotlights, client partnership highlights).
• Plan and maintain a content calendar in coordination with the Director of Marketing and our marketing team.
• Capture, edit, and publish still and video content for platforms such as LinkedIn, Instagram, TikTok, YouTube Shorts, and Facebook; write compelling captions and on-screen scripts.
• Ensure all content aligns with IPC's brand guidelines; obtain approvals as needed.
• Coordinate and schedule client testimonial activities (outreach, pre-interview questions, scheduling, basic filming, and gathering approvals/assets).
• Repurpose existing marketing materials (blogs, case studies, whitepapers, service pages) into social-ready content.
• Monitor social channels, engage thoughtfully with IPC's audience, and escalate inquiries appropriately.
• Track performance metrics (reach, engagement, clicks, follower growth) and provide simple reports and insights to the team.
• Collaborate with internal teams to build collateral and deliverables, and content for deployment and distribution.
• Maintain an organized library of assets (b-roll, images, templates, and other assets) for efficient reuse.

Requirements:

• Meet deadlines and communicate progress clearly with the marketing team.
• Understand and clearly communicate brand identity for IPC across communication channels.
• Communicate between staff members of the marketing team (including remote specialists) and other departments at IPC (remote and on-site).
• Demonstrate professionalism when handling internal and external materials related to IPC''s clients and providers.
• Show initiative, curiosity, and a willingness to learn new tools and platforms.
• Willingness to learn and innovate with Marketing automation and AI-assisted tools.
• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, PR, Digital Media, Graphic Design, or a related field.
• Demonstrated content creation skills and proficiency with common tools (e.g., Canva, CapCut, Adobe Create Suite, or similar).
• Strong writing and editing skills with a clear, professional tone; comfortable crafting captions, headlines, and basic scripts.
• Familiarity with social media best practices and trends across LinkedIn, Instagram, TikTok, YouTube, and Facebook; understanding of B2B audiences is a plus.
• Excellent time management, organization, and attention to detail; able to manage a content calendar and meet deadlines.
• Strong interpersonal skills and professionalism when coordinating with clients and vendors.
• (Hybrid schedule) Ability to work on-site in Overland Park, KS/events may be required.

To apply: Email with resume and cover letter at marketing@integrated-pc.com