Paid Media Analyst

Red Ventures

Charlotte, NC

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JOB DETAILS

SALARY

$80,000–$100,000 Per Year

SKILLS

A/B Testing, Analysis Skills, Best Practices, Campaigns, Communication Skills, Compensation and Benefits, Cross-Functional, Customer Acquisition, Customer Experience, Customer Relations, Data Analysis, Data Visualization Tools, Disability Insurance, Economic Growth, Employee Assistance Plan, Entrepreneurship, Federal Trade Commission, Flexible Spending Accounts, Health Insurance, Healthcare, Industry/Trade Press, Investment Strategy, LinkedIn, Looker, Marconi/MSI Planet, Marketing, Media Campaigns, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Process Improvement, Profit & Loss, Python Programming/Scripting Language, Quality Assurance Methodology, Residential Mortgages, SQL (Structured Query Language), Social Media, Tableau, Telecommunications Industry, Test Strategy, Vendor/Supplier Relations, YouTube

LOCATION

Charlotte, NC

POSTED

Today

This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.

We're looking for an analytical, innovative paid media talent to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications industry. This role will focus on launching new campaigns,optimizing performance to drive customer growth, and communicating the performance story with our partners.

Curious how Home fits into Red Ventures? Click here.

What You'll Do

Own and optimize paid media campaigns to drive customer acquisition at scale.
Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve efficiency and grow customer acquisition.
Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
Leverage analytical tools such as SQL, Tableau, Python, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
Continuously iterate through experimentation, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
Collaborate cross-functionally with creative, engineering, and customer experience teams to optimize the end-to-end user journey-from impression to conversion.
Maintain and grow best-in-class paid media practices, staying current on product innovations and new strategies by building relationships with vendors.

What We're Looking For

Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
Curiosity demonstrated through experience proactively pressure-testing best practices via structured experimentation, translating test insights into strategic roadmaps.
Advanced excel skills and preferably SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
Prefer demonstrated experience (1-3 years) executing paid media strategy and performance for high-volume or complex acquisition programs.
Experience navigating attribution, incrementality, and measurement bias, while maintaining execution and optimization velocity.
Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $80,000 - $100,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies - spanning several U.S. businesses,a joint venture in the health services industry,and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here.

At Red Ventures, we believe in real human connection. That's why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like "redventurescareer.com." We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com- if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you've been targeted, feel free to report it to your local authorities. Stay safe out there!

Click here for more details regarding the employee privacy policy:

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

About the Company

Red Ventures

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