Paid Media Buyer

Sunny Health and Fitness
  • Hacienda Heights, CA
    1 day ago

    Job Description

    *Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
    We are seeking a data-driven Paid Media Buyer to manage and optimize our performance marketing campaigns across Google Ads, Bing, Meta, and other paid channels. Thisrole is ideal for someone with a deep understanding of PPC strategy and execution, and who thrives on hitting CPA, ROAS, and lead generation targets.
    Key Responsibilities
    • Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn.
    • Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing.
    • Monitor campaign performance daily to ensure KPIs (CPA, ROAS, CTR, CVR) are consistently met or exceeded.
    • Collaborate with designers and content creators to develop high-converting ad creatives and landing pages.
    • Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets.
    • Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies.
    • Stay current on PPC trends, platform updates, and industry best practices.

    Requirements
    • 2-4 years of experience managing PPC campaigns, ideally in an agency or fast-paced in-house environment.
    • Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms.
    • Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking.
    • Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar.
    • Proficiency in A/B testing and landing page optimization.
    • Strong Excel/Sheets skills - pivot tables, data visualization, and forecasting models.
    • Google Ads and Meta certifications are a plus.

    Benefits:
    • Medical, Dental, Vision Insurance: Company covers 80% for employees only.
    • Life Insurance: Fully covered by the company
    • 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
    • Sick Paid Leave
    • 7 Paid Holidays (Eligible after probation period)
    • Accrued Vacation
    • Company provides discounts for fitness equipment for our employees

    Numbers & Facts

    LocationHacienda Heights, CA

    Skills

    • A/B Testingunmatched
    • Advertising Creativeunmatched
    • Analysis Skillsunmatched
    • Best Practicesunmatched
    • Biddingunmatched
    • Campaignsunmatched
    • Certified Public Accountant (CPA)unmatched
    • Click Through Rate (CTR)unmatched
    • Data Visualizationunmatched
    • Facebookunmatched
    • Fitnessunmatched
    • Forecastingunmatched
    • Google Analyticsunmatched
    • Google Search Engineunmatched
    • Keyword Researchunmatched
    • Lead Generationunmatched
    • LinkedInunmatched
    • Lookerunmatched
    • Marketing Campaignunmatched
    • Media Buying and Planningunmatched
    • Media Campaignsunmatched
    • Microsoft Bing Search Engineunmatched
    • Microsoft Excelunmatched
    • Pay-Per-Click Advertisingunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Performance Tuning/Optimizationunmatched
    • Pivot Tablesunmatched
    • Test Strategyunmatched
    • YouTubeunmatched

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