Paid Media Growth Strategist

The Role

As a Paid Media Growth Strategist, you'll execute and help shape paid media strategy for our clients. You're a storyteller and a data lover — someone who can translate complex numbers into crystal-clear strategy. Financial trends and budget management are second nature to you, and when it's time to act on a winning strategy, you get it done.

Qualifications

• 3+ years of Paid Media experience in an agency setting, including recent media buying experience
• 3+ years of Facebook/Meta advertising experience
• 2+ years as the primary growth marketing lead for e-commerce DTC brands
• Experience managing $100K+/month budgets across Google and Meta
• Experience running paid campaigns beyond Facebook/Instagram — Google, Snapchat, Pinterest, LinkedIn, etc.
• Experience pulling reporting in Shopify and connecting it back to Paid Media’s impact 
• Experience with attribution tools, like Triplewhale and Northbeam
• Experience with Google Analytics 
• Strong communication skills, including the ability to explain complex concepts and navigate difficult client conversations
• Ability to identify core KPIs and growth strategies for e-commerce brands — even when founders don't yet know what those are — and communicate them clearly and strategically
• Experience coordinating marketing projects across multiple execution team members
• A sharp eye for visual creative (image and video) and design
• Working knowledge of conversion rate optimization, with the ability to advise clients on improvements
• Genuine passion for e-commerce marketing and a commitment to mastering the craft
• Strong data analysis skills, with the ability to extract insights that improve client results
• A love of learning — and helping others learn — with the humility that comes with it (no egos)
• Customer-centric mindset and a drive to win against tough odds
• Strong interpersonal skills for building relationships, both internal and external
• Excellent presentation and public speaking skills
• A doer — someone who takes action and drives growth

Responsibilities

• Serve as the growth strategist for paid media management: media buying, client communication, and creative strategy
• Manage, plan, design, and operate paid media campaigns to grow your book of business
• Own budget management and tracking to keep spend aligned with client goals, including reporting and forecasting
• Lead client communication — daily Slack updates, biweekly calls, and quarterly business reviews — to build strong relationships and keep clients informed on progress toward their KPIs
• Serve as the primary point of contact for client questions
• Drive client growth in a way that strengthens Structured's reputation and business
• Take full ownership of your client accounts — successes and failures alike
• Stay current on industry trends through daily use of reporting and analytics tools

Details

This is a fully remote role. Salary range: $75,000–$85,000.