Job Description
The Paid Media Lead (Programmatic) owns our client's programmatic video and display investment across Amazon
DSP and Google/YouTube — planning, running, and optimizing the Streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video.
You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing,
creative rotation, and the measurement that proves it worked — brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on. Search and Shopping sit with the Paid Media Lead (Retail & Search); paid social sits with the Paid Media Lead (Social).
The role owns:
Amazon DSP strategy and execution
Streaming TV (CTV), OLV, and Display programs
Google/YouTube video advertising
Agency management and accountability
Audience development and optimization strategy
Measurement, reporting, and testing frameworks
SOP creation and process standardization
Cross-functional collaboration with Creative, Brand, and Analytics teams
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
Skills and Requirements
• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7+ years hands-on campaign management in programmatic and video (brand or agency).
• Proven track record managing at least $5M/year in annual ad spend.
• Deep expertise in Amazon DSP (Streaming TV, OLV, display) and Google Ads/YouTube; working fluency in Amazon Marketing Cloud (AMC) and brand-lift measurement.
• Technical leader with comprehensive knowledge in area of specialization; exposure to additional DSPs (e.g., The
Trade Desk) a plus.
We are a staffing agency helping individuals find jobs and employers fill open positions.
Based in Atlanta, Insight Global is a premier provider of employment and staffing solutions to Fortune 1000 customers across the United States and Canada. We provide long-term contract, short-term contract, temporary-to-permanent, direct placement, and enhanced staffing services. Insight Global specializes in placing contract job seekers into Information Technology, Accounting and Finance, Engineering (non-IT), and Government jobs.
Since our inception in 2001, we have experienced unprecedented growth within our industry, rapidly expanding from an Atlanta-based start-up to one of the most successful staffing firms in America.
Our core staffing services are the backbone upon which Insight Global was founded and have driven our success. We cater our delivery approach and recruiting efforts to meet each client’s unique demands, ensuring that we deliver both maximum client value and the differentiated Insight Global experience.