Paid Media Manager

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

The Paid Media Manager is a key member of the Growth Marketing team and works alongside the Director, Paid Media Strategy to inform and execute the paid media plan. They serve as the day-to-day and tactical player between the digital media agency and ACS, ensuring optimal and timely communication and deliverables. In addition to agency management, they are digital savvy and analytics-driven and have the ability to implement in-house search and social campaigns as needed.

ESSENTIAL FUNCTIONS:

• Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
• Execute in-house ad-hoc social and search media investments and strategies. 5%
• Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 15% - 25%
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
• Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
• Years of experience:  5+ years of media planning experience.

KNOWLEDGE, SKILLS, AND ABILITY:

• Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager. While this role lends itself to strategic work, being fluent in media planning and execution is necessary.

• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
• Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
• Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
• Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI
• Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
• Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
• Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
• Cultivates innovation - Creates new and better ways for the organization to be successful.
• Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
• Drives results - Consistently achieves results, even under tough circumstances.
• Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
• Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.

TRAVEL REQUIREMENTS:

• Ability to travel (by car and/or airplane) when necessary.

The salary range for this position is $65,000 to $80,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.