Paid Media Manager - Corporate

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.

THE DAY-TO-DAY:

• Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).

• Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).

• Negotiate and execute media buys within approved strategy and budget parameters.

• Assist leadership team with strategic recommendations and own tactical framework for their campaigns.

• Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.

• Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.

• Manage relationships with media agency/business partners, including timelines and deliverables.

• Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.

• Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.

• Present performance results and strategic recommendations to senior marketing leadership.

• Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.

THE IDEAL CANDIDATE:

• Have a Bachelor's Degree in Marketing, Communications, Business, or related field

• Have 3+ Years of prior relevant experience

Marketing with an emphasis on integrated or digital media

• 6+ Years of Prior Relevant Experience in Managing paid media campaigns - Preferred

• Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications - Preferred

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12968

Are you ready to JOIN THE SHOW? Apply today!