Paid Media Manager

About The Role

Key Responsibilities

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram, including channel mix, audience strategy, budget allocation, campaign architecture, and performance targets.
• Translate pipeline and revenue goals into quarterly and monthly paid media plans, with clear assumptions, forecasts, milestones, and success measures.
• Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social programs while maintaining strong naming, tracking, targeting, and budget controls.
• Own budget pacing and performance management; identify risks and opportunities early, reallocate spend based on evidence, and communicate the expected business impact of changes.
• Develop and lead a structured experimentation roadmap across creative, copy, formats, bids, audiences, channels, offers, and landing pages; document hypotheses, results, and next actions.
• Evaluate the full conversion journey from impression through pipeline, not just platform metrics, and recommend improvements to landing pages, forms, messaging, and follow-up experiences.
• Build weekly, monthly, and quarterly reporting that connects spend and channel performance to qualified pipeline, account engagement, conversion, and revenue outcomes.
• Partner with Revenue Operations to improve attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce.
• Partner with the ABM Manager to translate priority account lists into paid targeting strategies and coordinated account-based campaigns.
• Brief and collaborate with Design, Content, Events, and Lifecycle Marketing on creative and campaign assets, using performance data to provide clear, actionable feedback.
• Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs tied to key conferences, content launches, and Fundraise Up-hosted events.
• Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows so the program scales effectively.
• Stay current on platform, privacy, measurement, and market changes; assess their relevance and recommend how Fundraise Up should respond.
• Use AI as a default part of the work to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency while applying sound judgment and quality control.

Skills and Qualifications

• 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager; experience with Meta/Instagram is strongly preferred.
• Demonstrated ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting.
• Strong command of paid search fundamentals, including keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking.
• Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.
• Experience connecting media performance to downstream funnel outcomes such as qualified leads, opportunities, pipeline, and revenue.
• Experience designing structured experiments and translating findings into decisions, not just observations.
• Experience with UTM governance, attribution, and the flow of campaign-source data through a marketing automation platform and CRM; HubSpot and Salesforce experience is preferred.
• Strong analytical judgment and the ability to turn complex data into clear recommendations for technical and non-technical stakeholders.
• Ability to operate independently, prioritize competing initiatives, and make sound decisions in an evolving environment.