Paid Media Marketing Manager

Acuity Inc. (NYSE: AYI) is a market‑leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people's lives.We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.Job SummaryThe Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You'll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands' lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You'll work closely with sales and marketing teams to understand what's actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands‑on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data.Key ResponsibilitiesCampaign Strategy & ExecutionDevelop and execute integrated paid media strategies from concept through launch and optimizationManage full‑funnel campaigns across:Google (Search, Demand Gen, YouTube)Paid social (LinkedIn, Meta, Pinterest)Align campaigns to key business priorities, including product launches, vertical markets, and growth initiativesPartner cross‑functionally to ensure alignment on messaging, targeting, and campaign objectivesPaid Media Channel ManagementOwn day‑to‑day management and optimization of paid media channelsConduct keyword research, audience segmentation, and competitive analysisDevelop campaign structures, ad groups, and targeting strategiesManage and allocate budgets across channels to maximize performance and efficiencyDemand Generation & Pipeline GrowthDrive high‑quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leadersOptimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressionsContribute to the development of account‑based marketing (ABM) capabilities, including targeted campaigns for strategic accountsCampaign Optimization & AnalyticsAnalyze campaign performance and provide actionable insights to stakeholdersMonitor and optimize KPIs including cost per click (CPC), click‑through rate (CTR), engagement rate, conversions, and pipeline influenceExecute A/B testing across creative, messaging, landing pages, and targeting strategiesUse analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker StudioCreative & Messaging CollaborationPartner with content and product marketing teams to develop compelling ad creative and messagingContribute to ad copy development and landing page optimizationEnsure messaging resonates with technical and specification‑driven audiencesSkills And Minimum Experience RequiredRequired5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)Proven ability to manage and optimize multi‑channel paid campaignsStrong analytical skills with a data‑driven approach to decision‑makingExperience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)Experience managing budgets and optimizing for efficiency and ROIFamiliarity with analytics and reporting tools (e.g., Google Analytics)Strong project management and communication skillsPreferredExperience in lighting, manufacturing, or industrial marketsUnderstanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processesExperience with Dun & Bradstreet Visitor IntelligenceFamiliarity with ABM platforms (e.g., Demandbase, 6sense)Key Skills & CompetenciesDigital advertising strategy and executionData analysis and campaign optimization; budget management and forecastingA/B testing and experimentationCreative thinking and ad copy developmentCross‑functional collaborationProject management and organizationUnderstanding of SEO/SEM interplayTravel requirements0–25%We value diversity and are an equal‑opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.Accommodation for Applicants with Disabilities: Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system, please contact (770) 922‑9000, select option 4, and indicate the type of accommodation and the requisition for which it is requested.E‑Verify Participation Postereeoc.gov#J-18808-Ljbffr