Primary Skills: Paid media strategy (advanced), Program management (advanced), Audience activation (advanced), 6sense platform (intermediate), Third-party review programs (intermediate)
Contract Type: W2
Duration: 6 Months
Location: Westminster, CO (#LI-Remote)
Pay Range: $28 - $33 Per Hour
#LP
Job Summary: This role is responsible for developing and scaling paid media initiatives across the organization. You will focus on launching new digital channels, establishing robust audience and data activation processes, and creating best practices for landing pages and campaigns. The position emphasizes building foundational operational frameworks to enhance paid media effectiveness and scalability.
Key Responsibilities:
- Identify and launch emerging paid media channels.
- Define channel strategies and audience segmentation for paid platforms.
- Develop and manage customer review acquisition programs.
- Establish landing page standards and campaign integration.
- Create documentation and training for new paid media programs.
Must-Have Skills:
- Extensive knowledge of multi-channel paid media.
- Proven ability to build scalable operational frameworks.
- Strong analytical skills for measuring program success.
Experience in B2B marketing or enterprise software industries is preferred.
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