Paid Media Specialist

We are seeking a highly organized and data-driven Paid Media Specialist to support the Growth Marketing team in the execution, optimization, and operational management of multichannel paid media campaigns. This role will work closely with the paid media team, our media agency, and cross-functional partners to keep campaigns running smoothly across performance and brand channels.

The ideal candidate brings strong cross-channel paid media experience, a solid understanding of campaign operations, and the project management skills needed to manage timelines, QA launches, coordinate creative workflows, and communicate effectively with direct vendors and agency partners.

Responsibilities:

You Will:

• Monitor Paid Search and Paid Social campaigns daily, reviewing pacing, delivery, and performance trends, and partnering with the media agency on optimizations, QA, and troubleshooting.
• Support coordination and execution of brand and upper-funnel campaigns across Addressable, Programmatic, CTV/OTT, and OOH, partnering closely with direct vendors and our media agency.
• QA all campaign launches, confirming accurate setup across platforms and vendor partners, including tracking, UTMs, landing pages, targeting, budget allocation, and creative spec adherence.
• Manage and maintain paid media timelines, ensuring assets, briefs, tracking elements, IOs, tags, and vendor requests are delivered on schedule.
• Partner closely with our media agency on briefs, targeting plans, trafficking details, pacing reviews, optimization recommendations, and reporting deliverables.
• Own campaign project management, including tracker management, workflow organization, stakeholder alignment, and ensuring launch readiness across all channels.
• Work with Creative Marketing to track creative requirements, manage production timelines, and ensure assets meet platform and vendor specifications.
• Own creative trafficking, including QA, naming conventions, UTM validation, tracking verification, and submitting assets across platforms and vendor portals.
• Monitor budget pacing, reconcile media billing, and proactively flag discrepancies, overspend/underspend risks, and optimization opportunities.
• Build and maintain weekly and monthly reporting across performance and brand KPIs (CPA, CTR, CVR, ROAS, reach, frequency, VCR), using tools such as Excel, GA4, Looker Studio, or vendor dashboards.
• Conduct ad hoc analysis to uncover trends, identify optimization opportunities, and support marketing and business decisions.
• Assist with influencer paid amplification, including boosted posts, trafficking, pacing, and reporting.

Requirements:

You Bring:

• 4+ years of paid media experience in an agency or in-house environment, with hands-on execution in Paid Social platforms.
• Experience supporting or coordinating campaigns in Programmatic, CTV/OTT, or OOH (direct experience or vendor/agency collaboration).
• Solid understanding of agency workflows, vendor communication, and cross-channel campaign operations.
• Strong proficiency with analytics and reporting tools, such as Google Analytics 4 (GA4), Looker Studio, Tableau, and platform/vendor dashboards.
• Strong Excel proficiency: pivot tables, VLOOKUP/XLOOKUP, pacing trackers, report building, and data analysis.
• Familiarity with project management and workflow tools such as Asana, Smartsheet, or Jira.
• Experience collaborating with creative teams using tools like Figma, digital asset management platforms, or similar workflow systems.
• Analytical mindset with the ability to turn data into clear, actionable insights.
• Proven ability to manage multiple campaigns, deadlines, and stakeholders in a fast-paced environment.
• Experience partnering with creative teams and external vendors to manage asset delivery and creative requirements.
• Familiarity with UTM taxonomy, trafficking best practices, QA processes, and naming conventions.
• Strong communication skills with the ability to present results, updates, and recommendations clearly.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Equal Opportunity Employer:

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.