Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.
About our Client
A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.
Short Description
We’re seeking a Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.
Compensation: Competitive salary in USD
Language Requirements: Professional English
Location: 100% Remote
Start Date: ASAP
What We Offer
Full-time remote role in a fast-paced, performance-driven environment
Opportunity to work with innovative and growing consumer brands
High ownership and impact on campaign performance and growth
Collaborative team across creative, marketing, and analytics
Responsibilities
Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms
Develop strategies to scale campaigns and maximize ROAS
Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics
Run A/B tests across creatives, audiences, and landing pages
Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
Analyze campaign data using tools like Google Analytics and ad platforms
Provide clear, data-driven insights and recommendations to improve performance
Stay updated on platform changes, trends, and new opportunities
Monitor competitors and identify new strategies to stay competitive
Qualifications (Must Haves)
4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands)
Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube
Proven ability to manage large budgets and achieve strong ROAS
Proficiency with Google Analytics, Shopify, and ad platform dashboards
Strong understanding of full-funnel advertising strategies
Experience collaborating with creative teams on ad concepts and briefs
Highly analytical, detail-oriented, and results-driven
Strong organization, time management, and communication skills
Ability to adapt quickly and stay up to date with trends and new strategies
Preferred Qualifications
Certifications in Meta Ads or Google Ads
Familiarity with email marketing, SMS, push notifications, or other channels
Experience managing seasonal campaigns or product launches in CPG brands
Ready to scale high-performing campaigns and drive growth for innovative consumer brands? Apply now and make an impact through data-driven advertising.