Paid Media Strategist

About The Role

Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. The right candidate exhibits a true passion for digital marketing, strong analytical proficiency and excellent client communication skills.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. 

As a Paid Media Strategist for Optimal, you are responsible for the overall strategy and “delivery” of paid media for your designated clients

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Digital Marketing Strategy - Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing. Build strategic recommendations by analyzing client performance and demographic data, performing competitive analysis and researching keywords. Research and stay up to date on industry trends, media channel developments and new methodologies.
• Campaign Creation – Create and build campaigns from the ground up, including account set-up, campaign planning/organization, ad copywriting, keyword selection and setting bid strategy. Work with the graphic design team to produce creative assets.
• Campaign Management & Optimization – Manage multi-channel advertising campaigns across paid search, display and social media channels. Regularly test and optimize bids, keywords, text ads, image ads, and landing pages to ensure that campaigns continually improve over time and meet client goals. 
• Client Relationship Management - Build client relationships with key accounts and act as the daily point of contact for your clients. Work hand-in-hand with clients to establish monthly, quarterly and/or annual performance goals. 
• Reporting & Analysis – Perform deep-dive analysis through the daily use Google Analytics, Google Ads, Facebook Analytics, Power BI, and other analytics tools. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
• Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your analysis and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make informed decisions on budget allocation and execute budget changes accordingly. 

Minimum Qualifications & Skill Requirements:

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree. 
• 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.
• Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
• Superb written and verbal communication skills and client relationship skills.

Optimal is proud to offer the following:

• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

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