Paid Media Strategist

We're growing! Don't miss your chance to join a global team that''s transforming the way people travel as a Paid Media Strategist.

About iVisa

At iVisa we believe that traveling should be simple. That's why 2.6M+ travelers have chosen us to facilitate their visas, passports, and other travel documents. We are the easiest, fastest, and simplest solution in the market. Our company is growing 80% year on year. We know our biggest strength is our people and we're looking for the right new team members to help propel our culture and achieve our goals. Above all else, we always have fun!

Why iVisa

• Collaborative, friendly, and diverse culture: We foster an inclusive and vibrant atmosphere, featuring a dynamic and international environment with flat hierarchies and exceptionally amiable colleagues.
• Truly remote-first work environment: work from anywhere or everywhere - we encourage global travel.
• Training Allowance: Access to continuous learning and cutting-edge AI tools, supported by dedicated budgets for professional development.
• Extended Family Leave policy: Our policy covers all birthing parents, non-birthing parents, and adopting parents.
• Thrive in a highly tech-savvy company equipped with cutting-edge tools and the power to make a substantial impact.
• Join us in our commitment to the planet and sustainability: For every iViser, we plant one tree, allowing you to contribute to our environmental initiatives.
• Rest and Relaxation: We offer flexible PTO for all employees.

As a Paid Media Strategist at iVisa, you will make an impact by:

• Planning, executing, and optimizing full-funnel paid media campaigns (search, display, video, social, native, and emerging channels) to drive revenue and/or profitability.
• Owning day-to-day campaign management and performance tracking across multiple paid media platforms.
• Defining testing strategies and campaign roadmaps across various digital channels to continuously improve results.
• Identifying the right mix of tools, automation, and processes to scale our paid media efforts globally.
• Proactively working with cross-functional teams to drive strategic initiatives and ensure alignment on KPI's and approach to budget allocation, spend and results management.
• Using data to monitor KPIs, analyze ROI, and generate actionable insights to fuel growth.
• Acting as a paid media thought leader, contributing to creative development, landing page optimization, and holistic performance strategies.

What makes you a great fit for the role:

• 3+ years experience in digital marketing, with a strong emphasis on paid media (e.g., Google Ads, Meta, TikTok, YouTube, programmatic).
• Proven experience building, managing, and scaling paid media campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability.
• Experience working in a conversion-oriented environment like e-commerce, lead generation or similar.
• Familiarity with campaign attribution, tracking infrastructure, and key analytics tools (GA4, Looker, etc.).
• Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance.
• A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results.
• Ability to work independently, and in a virtual team environment across multiple time zones.
• A passion for travel and global cultures.

iVisa ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, marital status or medical condition.