Paid Media Strategist

Human Marketing is a performance marketing agency that grows businesses profitably. We’re hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You’ll be the primary paid social voice in client-facing conversations and the bridge between high-level growth goals and on-the-ground execution.

You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. You'll work alongside search strategists, media buyers, account strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social teams — depending on the account. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.

This job is fully remote.

Roles & Responsibilities

Media Planning & Revenue Ownership

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface

Strategic Alignment & Collaboration

• Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific paid social channel briefs for media buyers
• Serve as the paid social voice in client meetings alongside the Account Strategist when performance or strategy needs direct explanation
• Align with the Director of Acquisition on account health, strategy shifts, and emerging risks monthly
• Facilitate monthly internal in-depth reviews of paid social health with Account Strategists and media buyers for each account

Channel Strategy & Execution Oversight

• Own the social strategy for each account — platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy
• Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch
• Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action
• Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices

Creative & Testing Direction

• Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data
• Own the testing roadmap for each account — ensure an always-on creative testing framework is in place and producing learnable results
• Document and share creative performance learnings across accounts to accelerate team-wide improvement

Requirements

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
• Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
• Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes
• Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
• Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts
• Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo
• Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
• Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
• Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
• Working knowledge of ecommerce platforms (Shopify, WooCommerce) and analytics tools — you understand the ecosystem your clients’ businesses run on

Preferred Qualifications

• Working knowledge of paid search — enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
• Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce
• Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
• Experience with incrementality testing or attribution modeling beyond last-click platform reporting
• Platform certifications (Meta Blueprint, etc.)
• Track record of coaching or mentoring junior team members or media buyers

Benefits

• Health Care Plan
• Retirement Plan (401k)
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Remote Work