Paid Search Manager

Ignite Visibility is looking for a highly skilled, driven, and detail-oriented Paid Campaign Manager to join our growing Paid Media team. This position is 100% fully remote within the continental United States.

This is a hands-on individual contributor role focused primarily on Paid Search campaign strategy and execution. The Paid Campaign Manager will own a portfolio of client accounts, manage and optimize campaigns across Google Ads and Microsoft Ads, and connect campaign decisions to each client's business objectives.

The ideal candidate brings at least 2-3 years of hands-on Paid Search experience, strong analytical judgment, and the ability to manage multiple accounts in a fast-paced environment. This person will begin by learning the team's existing accounts and processes before taking full ownership of their own portfolio. The manager title refers to campaign and account ownership, not people management.

Key Responsibilities & Essential Functions

Paid Search Strategy & Campaign Execution

• Own a portfolio of client accounts and align Paid Search initiatives with each client's business objectives.

• Develop, launch, manage, and optimize campaigns across Google Ads and Microsoft Ads.

• Conduct keyword research to identify new opportunities and improve existing campaigns.

• Perform daily account optimizations and evaluate performance against campaign goals.

• Create, test, and optimize search ad copy to improve traffic, engagement, lead quality, and conversions.

• Monitor campaign budgets, pacing, bidding strategies, search terms, targeting, and conversion performance.

• Analyze campaign data and provide clear, actionable recommendations for improvement.

• Stay current with Paid Search trends, platform updates, emerging technologies, and industry best practices.

Account Ownership & Client Success

• Take responsibility for the performance and success of an assigned portfolio of accounts.

• Learn and manage existing client accounts before onboarding new clients into the portfolio.

• Identify opportunities to improve performance, strengthen client relationships, and support account growth.

• Use sound judgment and available data to make campaign decisions with a high level of autonomy.

• Follow established processes and quality standards while recommending changes that can create a stronger business impact.

• Communicate campaign performance, strategic recommendations, and optimization opportunities clearly to internal stakeholders and clients.

• Support the onboarding, growth, and transition of client accounts as portfolio needs evolve.

Analytics, Tracking & Quality Assurance

• Interpret campaign data and translate performance trends into practical next steps.

• Maintain strong attention to detail across budgets, campaign settings, keywords, ad copy, targeting, landing pages, and conversion actions.

• Use Google Analytics and reporting tools to evaluate campaign performance and user behavior.

• Support conversion tracking, call tracking, and campaign measurement to improve the accuracy of performance reporting.

• Review account activity regularly to identify performance issues, budget risks, tracking problems, and growth opportunities.

• Use Microsoft Excel or Google Sheets to organize, analyze, and communicate campaign data.

Cross-Functional Collaboration

• Collaborate with content creators, designers, developers, analytics professionals, and other marketing teams to align campaign strategy and messaging.

• Share relevant audience, engagement, and campaign insights with cross-functional partners.

• Coordinate deliverables and campaign updates in a fast-paced, deadline-driven environment.

• Contribute ideas, learn from team members, and remain open to feedback and evolving processes.

Required Qualifications

• Location: Must reside within the continental United States. This is a fully remote position, and candidates may be located in any U.S. time zone.

• Experience: Minimum of 2-3 years of hands-on Paid Search experience.

• Google Ads: Strong hands-on experience managing and optimizing Google Ads campaigns is required.

• Microsoft Ads: Direct experience working in Microsoft/Bing Ads is required.

• Portfolio Management: Experience managing multiple campaigns or client accounts simultaneously. Experience managing approximately 20-30 accounts is a strong advantage but not a minimum requirement.

• Campaign Execution: Demonstrated experience with keyword research, ad copy development, budget management, bidding, daily optimization, and performance analysis.

• Analytical Skills: Ability to interpret campaign data, identify performance trends, and make actionable recommendations.

• Communication: Excellent written and verbal English communication skills.

• Organization: Ability to prioritize competing account needs, meet deadlines, and maintain accuracy across a high-volume portfolio.

• Education: Bachelor's Degree in Marketing, Engineering, Business, or a related field.

• Personal Attributes: Driven, coachable, detail-oriented, collaborative, and eager to continue developing Paid Search expertise.

Desired / Bonus Qualifications

• Client-facing experience communicating campaign performance and strategic recommendations.

• Previous digital marketing agency or multi-client account experience.

• Experience managing a portfolio of 20-30 or more accounts.

• Google Analytics 4 experience.

• Microsoft Excel or Google Sheets proficiency.

• Call tracking and conversion tracking experience.

• Google Tag Manager or related tracking implementation experience.

• Paid Social familiarity across platforms such as Meta, LinkedIn, or TikTok. Direct Paid Social campaign management is not required for this role.

• Experience with ChatGPT, other Large Language Models, or AI-assisted campaign analysis and workflow optimization.

• Experience onboarding new client accounts and identifying opportunities to grow existing relationships.

Why Ignite Visibility?

• Award-Winning Agency: Two-time Landy Award Winner for Search Marketer of the Year and Best Paid Search Initiative.

• Recognized Growth: Named to the Inc. 5000 list of fastest-growing private companies from 2017 through 2024.

• Collaborative Culture: Join a client-focused team that values autonomy, innovation, measurable results, and professional development.

• Career Development: Build deeper Paid Search expertise while owning meaningful client relationships and campaign outcomes.

• Remote Workplace: Work remotely from anywhere in the continental United States, with access to an optional San Diego office.

Benefits and Perks

• Competitive base salary plus commission and bonus opportunities.

• Comprehensive health, dental, and vision coverage.

• Fully remote work environment.

• Generous paid vacation and sick time, including your birthday off and additional time off around major holidays.

• Employee advancement opportunities and clear growth potential.

• Company-sponsored professional development opportunities.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.