Job DescriptionMV Digital is hiring a Paid Search Media Strategist. This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, YouTube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution—from proposal research, competitive analysis, bid and budget management, ongoing performance monitoring, optimization, and performance analysis—while balancing Google's AI-driven automation with deliberate campaign controls to maximize performance, efficiency, and client investment.Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.What you'll be doing:Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIsStructure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controlsMaintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded trafficDevelop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clientsImplement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goalsFeed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layeringMonitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changesImplement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced ConversionsConduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignmentBuild performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly)Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investmentTranslate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholdersStay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the teamOur ideal candidate will have the following:Bachelor's degree in marketing, business, communications, or related area or equivalent experienceMinimum 1 year's relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaignsActive Google Ads certifications required: Search and GA4; Microsoft Advertising preferredGoogle Ads AI-Powered Performance Ads or Google Ads Measurement certification a plusHands‑on experience with YouTube, Demand Gen, and Performance Max campaign types requiredExperience managing multiple clients across varied industries and budgets simultaneouslyDemonstrated experience with Higher Education, Advocacy and/or B2B clients preferredGoogle Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshootingStrong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reportingFamiliarity with Display/Video and paid social campaigns a plusExceptional organizational and time management skills; thrives managing multiple priorities in a fast‑paced environmentClear communicator able to translate complex PPC strategy for non‑technical stakeholdersProactive, adaptable, and current on evolving platform capabilities and automation best practicesBenefitsMV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare—including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.Legal and Equal Opportunity InformationMV Digital Group is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.MV Digital Group does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.#J-18808-Ljbffr