Paid Search + Social Strategist

Exverus by Brainlabs

Los Angeles, CA

JOB DETAILS
SKILLS
A/B Testing, Advertising, Analysis Skills, Best Practices, Budgeting, Campaigns, Channel Marketing, Customer Relations, Detail Oriented, Digital Media, Establish Priorities, Facebook, Google Analytics, Keyword Research, Leadership, LinkedIn, Media Buying and Planning, Microsoft Bing Search Engine, Multiplatform/Cross-Platform, Multitasking, Nutrition, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Project/Program Management, Reporting Skills, Retail, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Writing Skills
LOCATION
Los Angeles, CA
POSTED
1 day ago

Overview Exverus Media is hiring a Search+Social Strategist to join our growing team. Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we offer a culture focused on work/life balance and a history of industry recognition. We work with clients including MasterClass, Coca-Cola, Premier Nutrition, and more.We are analytical. We are creative. And we are human—prioritizing our relationships with teammates and clients above everything else. If you are looking to take the next step in your career, this role offers cross‑channel collaboration and opportunities within a performance media team.About the Role We are looking for a motivated and detail-oriented Paid Search and Social Media Strategist to develop and execute integrated paid advertising campaigns. This role emphasizes collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with e‑commerce/retail media and programmatic media for holistic activation.Key Responsibilities Design and implement comprehensive paid search and paid social strategies that align with client goalsConduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channelsOversee the creation, execution, and optimization of paid search and paid social campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and othersManage campaign builds, budgets, bids, and pacing to ensure maximum ROI based on campaign parametersWorking knowledge of Pixel tracking and UTM taggingCollaborate with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectivenessShare insights and strategies across paid search and social media to create a unified approach that maximizes impactMonitor and analyze campaign performance metrics, conduct A/B testing, and implement optimization strategiesDeliver relevant insights for actionable optimizations aligned with brand and business goalsUtilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insightsExperience with Keyword Analysis Tools (SpyFu, SEMRush, etc.)Communicate with clients and internal teams to share performance updates and strategic recommendationsStay informed about the latest trends and best practices in paid search and paid social advertisingRequirements 3+ years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred3+ years of client-facing experience presenting media plan recommendations and reporting on campaign performanceProven track record of managing successful paid search and paid social campaignsStrong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.Excellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneouslyBenefits Competitive compensationUnlimited paid time off policy + mandatory minimum vacation per yearFlexible working hours and locationsBenefits (Health, Dental, Vision, 401(k) with matching, all the big ones)Join one of LA Times Top Companies To Work ForWhen You Meet Us: We will discuss your direct experience leading a client's media strategy from strategy to reporting, your ability to provide new ideas and fresh thinking, and your desire to work in a dynamic, award-winning environment with world-class brands and people. We look forward to meeting you!#J-18808-Ljbffr

About the Company

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Exverus by Brainlabs