Paid Social & Programmatic Specialist

Description

A Paid Social & Programmatic Specialist is expected to be a Programmatic channel expert in the Digital Performance Marketing department that is capable of both tactical execution in their marketing channel(s) (Meta, Twitter, LinkedIn, DV360, GCM, ROKU, Amazon) as well as strategic collaboration with other channel leads and media integrators. This individual should be able to execute and actively manage all tactical Paid Social & Programmatic campaign implementations with minimal oversite. A Specialist will own the first-round development of most deliverables assigned to them while working with senior team members to have their work reviewed and approved. They may require some guidance on high-level strategy and/or client communication from senior team members but should be proactively striving to take more and more ownership of account responsibilities and strategy. A successful person in this role will master tactical implementation of all applicable complex strategy deliverables, work independently and begin to manage their own projects from start to finish, understand appropriate time management of workload and how it effects profitability of projects, be capable of presenting to clients in addition to fielding questions, and understand the team's role in the larger agency process. A Specialist should be a fast learner and is expected to have or grow their knowledge of tagging, tracking, and IAB privacy updates and specs.

Essential Duties and Responsibilities:

• Act as the primary coordinator of administrative deliverables and support for all Paid Social & Programmatic team members
• Capable of self-management of time while working across multiple workstreams
• Day to day engagement, collaboration, and partnering with internal teams and client teams will be required

Technical Programmatic

• Able to traffic, plan, buy, optimize and report on numerous programmatic media channels (Meta, LinkedIn, Twitter, SnapChat, TikTok, GCM, GA, DV360, Amazon, The Trade Desk, Direct Buys)
• Understand technical programmatic strategy. Algorithmic understanding/optimizations for each platform.
• Proper account structure setup and tracking implementation.
• Knowledge of iab (standard) creative specs and how to inform a client on best creative practices
• Share campaign performance in a cohesive way that gives an actionable outcome and deep analysis

Requirements

Education Experience:

• Bachelor's Degree (Business, Marketing, or Management Degrees preferred)

Experience:

• 0-1 Years of Digital Marketing Experience, Paid Social, Programmatic Display, Direct Buys, Ad trafficking, and/or related experience
• Must have a strong grasp of numbers and be comfortable with data analysis and reporting
• Proven record of strong organization and ability to work across multiple teams

Skillset:

• Strong Microsoft Suite proficiency (Excel, Word, PowerPoint, Outlook, and Teams), with heavy focus on Excel.
• Strong Written and Oral Communication Skills
• Experience with channel-specific management and reporting platforms for primary channel(s)
• Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings

Who We Are

Brunner is an integrated marketing communications agency with a fast-paced, creative environment. We value Perseverance, Integrity, Tenacity, Curiosity, and Heart in every aspect of our business, especially our team members. We are good people creating good work. Brunner's commitment is to its people - fostering growth within (robust training, low attrition, and commitment to diversity), becoming an extension of their client's teams and maintaining long-term relationships, and creating great marketing programs that achieve business impact for their clients.

Perks

We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance. We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.

Flexible Work Policy

It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.

Environmental Demands

Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.

We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.