Purpose

The Paid Strategist will work closely with Global Media & Social Media Managers, as well as peers across Global Marketing, Communications, and other departments, to strategize, execute, and optimize paid media campaigns across multiple brand social channels that support brand-level and social business goals.

Position Responsibilities

• Manage paid social strategy, planning, and execution of monthly evergreen and strategic lower-funnel campaigns across Facebook/Instagram, Pinterest, and other social platforms.
• Establish campaign goals, determine channel allocation, partner with Brand Social Media Managers on creative, and oversee measurement and optimization.
• Plan campaign strategies and tactics closely with Global Media and Brand Social Media Managers.
• Lead and manage daily media optimizations, collaborating with Brand Social Media Managers on social creative optimization and recommendations.
• Manage monthly and quarterly paid social budgets, ensuring efficient spend and performance while recommending ongoing campaign optimizations.
• Leverage data-driven insights to inform future media planning and ongoing content strategies.
• Lead testing and analysis of social media campaign performance metrics using internal social analytics and measurement tools.
• Develop and execute A/B tests to optimize social campaigns and identify new opportunities.
• Recommend forward-thinking strategies, innovations, and platform opportunities to help the broader social media team achieve its goals.
• Communicate ongoing performance and spend updates to Brand Social Media Managers.
• Deliver insightful monthly performance reports using available analytics and reporting tools.

Experience & Qualifications

• 3–5 years of experience managing paid social media campaigns across platforms such as Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, and others.
• Ability to think strategically and make recommendations that drive measurable results.
• Strong familiarity with Sprinklr or similar social media management platforms.
• Experience running paid media directly through Sprinklr and/or Sprinklr Ads Manager.
• Ability to collaborate effectively with a variety of stakeholders and team members across multiple projects.
• Strong understanding of social media platforms and native advertising analytics.
• Strong Excel skills, including experience with pivot tables.

Preferred Skills

• Proven analytical and problem-solving abilities.
• Strong time-management, communication, and organizational skills.
• Excellent verbal and written communication skills.

Education

• Bachelor’s degree or college degree in any discipline required.