Partner Marketing Manager

IntSights by Rapid7

Boston, MA

JOB DETAILS
SALARY
$119,000–$161,000 Per Year
SKILLS
Alliance/Partner Management, Alliance/Partner Marketing, Analysis Skills, Budgeting, Business Support, Campaigns, Channel Management, Cross-Functional, Demand Generation, Detail Oriented, Distribution Channel, Ecosystems, Funding, Industry/Trade Analysis, International Marketing, Internet Security, Leadership, Market Development Funds (MDF), Market Entry Strategy, Market Tracking, Marketing, Marketing Campaign, Marketing Metrics, Marketing Strategy, Outbound Marketing, Performance Analysis, Performance Metrics, Purchasing/Procurement, Quality Metrics, Regional Sales, Reseller Channel, Resource Management, Return on Investment (ROI), Revenue Growth, Sales Management, Strategic Planning, Team Player, Technical Sales, Time Management, Webinar
LOCATION
Boston, MA
POSTED
Today

divh2Partner Marketing Manager/h2pPartnerships are at the core of Rapid7s go-to-market strategy - as we work with channel partners, hyperscalers, and managed service providers - to drive customer outcomes and scalable growth./ppIn this role, you will be the regional marketing lead for North America, leading all activities with various partner types. This Partner Marketing Manager will work directly with contacts at our partner organizations, as well as with Rapid7 channel and partner teams internally to drive impactful partner marketing programs. You will also partner with various marketing teams, including regional marketing, global demand, and product marketing to create and execute demand generation campaigns with our partners, as well as drive field engagement and events./ppThe ideal candidate will understand partner channel landscape, as well as be able to make data-driven decisions, be adaptable, and have a proven track record of success./ppThe Office/ppRapid7 is a hybrid work environment, and this role is based in Boston, MA. The expectation is three (3) days in office/ two (2) days remote./ppAbout the Team/ppThe Global Partner Marketing team at Rapid7 is a newly formed Center of Excellence. As part of our expanding global partner marketing team, the North America Partner Marketing Manager will play a crucial role in driving the success of our partner ecosystem. This dedicated team collaborates closely with regional marketing managers, marketing leadership and cross-functional sales technical leaders to create impactful marketing strategies programs that align with Rapid7s growth objectives. Together, we are committed to enhancing partner engagement, driving new business through our partner community, and fostering an environment of innovation and collaboration./ppAbout the Role/ppReporting to the Global Director of Partner Marketing, the North America Partner Marketing Manager will spearhead all partner marketing initiatives across various partner types, including channel partners (distribution and reseller), hyperscalers, and managed service providers./ppSpecifically, your focus will be to:/pulliDrive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community, collaborating with key marketing contacts to ensure high-quality execution and measurable ROI for both Rapid7 and our partners./liliInternal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives./liliBudget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns./liliPerformance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders./liliSecure partners commitments (including funding, content, joint events, etc.) to support Rapid7s strategic initiatives./liliPartner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions, ensuring they are equipped to drive sales./liliEvent Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community./li/ulpThe skills youll bring include:/pulliPartner Marketing Knowledge and Experience: 5+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs/liliCollaboration Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives./liliProject Management: Capable of managing complex campaigns initiatives with attention to detail and deadlines./liliData-Driven Approach: Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline./liliCybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable./liliAbility to understand and communicate to technical and non-technical audiences./liliAbility to maintain an optimistic, approachable, and self-starter attitude./li/ulpWe know that the best ideas and solutions come from multi-dimensional teams. Thats because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please dont be shy - apply today./ph2About Rapid7/h2pAt Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge whats possible and drive extraordinary impact. Were building a dynamic and collaborative workplace where new ideas are welcome./ppProtecting 11,500+ customers against bad actors and threats means were continuing to push the envelope just like we ve been doing for the past 20 years. If you re ready to solve some of the toughest challenges in cybersecurity, were ready to help you take command of your career. Join us./ppRapid7, Inc. is committed to fair and equitable compensation practices. A candidates salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. We evaluate compensation decisions on a case-by-case basis, and it is not typical for an individual to be hired at the very top of the salary range./ppThe salary range for this role in the US is:/pp$119,000.00 - 161,000.00 USD Annual/ppSalary ranges may vary based on geographical location. This range does not include variable/incentive compensation, equity and benefits (where applicable/eligible)./ppAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law./p/div

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IntSights by Rapid7