Partner Marketing Manager, Xe Platform

Description

At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis, Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

  

Our Principles 

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition. We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community

 

The Role. Design and own a full Partner Engagement Plan that becomes the operating framework for the function, this includes:

Partner Engagement Plan 

• Partner segmentation. Segment/tier our partner portfolio by partner type, activity status (active/new vs. dormant/signed-but-inactive), and by revenue/referral potential.
• Engagement cadence. Determine a recurring cadence by segment/tier prioritizing high potential partners.
• Sales Enablement. Develop a partner pack to give our partners what they need to successfully position Xe to their clients (pitch decks, demos, co-branded assets, etc.).
• Co-marketing calendar. Develop a co-marketing calendar with high-value partners including webinars, case studies, white papers, conference presence in collaboration with Sales Directors in each region.

Partner Enablement & Growth

• Equip partners' sales and implementation teams to position Xe accurately and confidently to their prospects and clients
• Build and maintain sales enablement materials: one-pagers, battlecards, competitive positioning, value proposition
• Build activation kits and onboarding marketing sequences for newly signed partners so they start promoting Xe quickly
• Identify and prioritize dormant, already-signed partners; build and run reactivation campaigns to convert them into active referral sources
• Ensure Xe is properly and consistently represented on partner websites, portals, and marketplaces
• Develop and execute joint marketing programs with key partners including case studies, white papers, joint webinars, co-branded collateral, or event sponsorship
• Secure and manage positioning/placement of Xe within partner marketing channels (partner sites, newsletters, partner-led events)
• Represent Xe in partner-hosted or joint industry events as needed
• Work closely with the Product Marketer to ensure partner-facing messaging stays aligned with core product positioning
• Coordinate with the Events/Ops Marketer on partner presence at conferences and shared marketing operations
• Partner with Sales to localize initiatives by region

How is Success Measured 

• Referral leads generated through partner channels (volume and quality/conversion).
• Market and ecosystem awareness (e.g., partner site placements, joint content reach, partner-sourced pipeline).
• Partner activation rate based on leads referred to Xe.

  

What You Bring 

• You have 5+ years in partner marketing, channel marketing, or alliance marketing — ideally at a B2B SaaS/fintech/payments company with an ISV, embedded, or platform partnership model.
• You have a track record of building sales enablement and co-marketing programs with technology or ecosystem partners.
• Experienced working with complex products or solutions targeting large enterprise customers, problem-solving and building new programs.
• You have a hands-on approach and a test and learn growth mindset, a self-starter that aims for continuous improvement.
• You understand software and fintech partner integration models (APIs, embedded solutions).
• You can work independently and collaboratively as part of a team.
• You have excellent communication skills and are results-driven, with strong attention to detail to track initiatives, projects, and deliverables.
• Ethics and integrity: You always operate with a commitment to organizational vision, values, and goals.
• You are ideally located in Denver.

 

Perks & Benefits 

• Medical, Dental & Vision Insurance 
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Plumm Mental Health and Wellbeing  
• Volunteering day for a charity of your choice 
• Global career opportunities in an inclusive, mission-driven culture. 
• Corporate gatherings, team bonding events, and much more

 

Why Join Us? You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that's moving into lateral roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

  

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience.  In addition, Xe offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more. 

  

Xe values diversity and is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At Xe, we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at

recruitment@xe.com

. The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed. #LI-MH1